Maksim Chepel

Business area: Performance marketing. - Lead Ads campaigns with large budgets (client is top 20 real estate developer) - Reach / Awareness / Traffic campaigns / Lead Generation / Engagement - Retargeting / look-a-like campaigns - OLV campaigns / Video views - Process automation (Zapier and more) - Keeping in touch directly with clients, partners, contractors and Facebook support (iYKwIM) - Big campaign budgets (100 000$ - 300 000$ monthly) - Brainstorming and creative strategies for FMCG companies

Performance marketing in the entertainment industry – leads for exhibitions / music venues / theatres / b2b and b2c events. - Facebook / Instagram. VK.com and My.com as additional - Keeping in touch with clients and account managers. - Media planning / strategy. - Daily summary and reports. - Google Analytics and Yandex Metrika for monitoring of multi-channel funnels and reports. - Parsing and working with 3rd party bases for retargeting and look-a-like purposes.

Game Development Projects in charge: Under Control, Dungeon Brawlers, Dakota: Farm Adventures. - VK.com myTarget - Facebook traffic worldwide (United States, Spanish speaking countries all over the world, Scandinavia, and Central Europe) with big monthly spent. - Analysis and reports with Tableau, AppsFlyer and Excel pivot tables. - Trello, Jira, Confluence. - Working with audiences for retargeting / look-a-like. - ROI, Rolling Roi, CTR, LTV, Retention, CPI, CPC

It was my first full time job connected with IT industry and good school of how processes should work. I was in charge of: - Construction of new office space: calculating the estimated costs, keeping in touch with contractors, controlling the processes, working on office space design ideas and its realizations - Lots of paper works, court cases and many more - Logistics, optimization of processes inside the company, pre analysis of tax systems and markets Worldwide.