Alexandra Damian

In charge of showcasing Outlaw Moscow during the Fashion Week in Milan. The brand has been selected by Vogue Italia to present their Fall Winter Collection of 2017. My role was to attract potential international buyers and present in several languages the collection, as well as execution of showroom maintenance. In addition I have supported the creative team in photo-shooting the 2017 lookbook in Milan.

Local Fashion Category Manager in charge of International Brands. Increased the share of the category within the company from 17%-35% by initiating partnerships with international brands such as Lee, Lee Cooper, Wrangler, Guess, La Senza, Wacoal and Rip Curl. Promoted to a regional role overseeing the Private Label project in 5 markets: Thailand, Singapore, Malaysia, Indonesia and Philippines. Overachieved targets for sales & margin of Fashion category by 10% Month over Month.

Delivered successful marketing campaigns to promote, services or ideas, including: advertising, public relations, events planning. Played an important role in product development, distribution, sponsorship and research for customers which resulted in great customer base retention.

Co-owner of business, responsible for marketing, social media, staff training, customer relationships and sales Sales analysis and budgeting management Fruitful supplier negotiations and partnership Ensured that the business operated efficiently and profitably while maintaining clients, reputation and ethos.

Involved in branding, promotion, advertising & sales strategy. Successfully organized launching event in Shanghai for SS/14 collection.

Strategic role in producing multiple detailed audit proposals by selecting and a series of EU co-financed projects for future investigation. Assisted the project leader for a series of official meetings for project validation at the European Parliament in Brussels.

Digital Marketing, E-commerce, Fashion Communication, Luxury Brand Management, Fashion & Luxury Goods Retail

Branding, Marketing Communications, E-commerce, Consumer Behaviour, Buying and Merchandising, Retail, Distribution, Negotiation ,Fashion, Ethics, Finance and Entrepreneurship.

Entrepreneurship, Business development, International Business Strategy, Global Markets, International Marketing Communications

International Marketing and Communication, Business development