Malcolm Starr

• Directed Business Support Services division, leading a major transformation programme encompassing CRM, ERP, HR, helpdesk, billing, accounting, marketing automation, and product information systems. • Developed cost reduction plan achieving over 25% savings (€3m) in Year 1 and on track for 40+% (€5m) savings in Year 2. • Restructured team and service delivery, increasing NPS from -9 to +53 within 18 months.

• Strategic and Tactical implementation advice for businesses engaged (or needing to engage) in cross channel digital transformation and eCommerce. • Consulting across the entire value chain for classic and new media, cable providers, internet service providers and the entertainment industry. • Business case, negotiation and advanced business modelling services. • Programme Management / Product Owner Services implementing user driven change through technology

• Strategic and tactical leadership of ROI performance targets for both Clients and ReachLocal. • Responsibilities for all post-sales client (advertising) activities for the UK, Netherlands, Germany, Belgium and Austrian markets (€50m+ annually). • Lead a team of 55+ full time employees across multiple European locations (UK, Germany, and Netherlands).

• Direct the global Apple relationship for Vodafone. • Negotiated and secured €10Bn global access to the iPhone and iPad. • Manage Vodafone Terminals teams and Marketing approach for Apple products world-wide

• Global PMO, programme and product management for Vodafone’s eCommerce Platform • Defined global ecommerce strategy for Vodafone Online Channel across 20 diverse operating companies and group functions. Project value exceeded €250M. • Stimulated ecommerce sales uptake from less than 0.5% to 14%+ in major EU markets within 18 months (commercial revenue exceeding €3.2Bn). • Establishment of governance driving online capabilities and marketing performance across markets.

• Defined and delivered the online channel strategic plan (3-5 years). • Lead a team of 7 product managers and diverse IT development teams successfully delivering 3 year roadmap in 12 months. • Negotiated and managed partnering with international vendors for search, mapping, data/content and analytics.

• Business owner for two of the top 3 NZ ISPs (Paradise.net for consumers and clear.net for businesses). • Grew revenue by 59% to >$60M/year, doubling TelstraClear’s broadband base within 9 months and growing to 20% penetration within 15 months.

• Team management (4 staff) of product and development team • Developing and formulation of Business Plans/cases for all development within Communications • Responsible for all Voice services including, Voicemail, NGNP developments, indirect access, regulatory enhancements to Voice services, feature rollout and development • Responsibility for 2-3 year strategic product roadmap for all communications product developments (Broadband / dial-up Internet, Telephony and DTV services)

Marketing and Management Practices

Organic Chemistry. Thesis was on the behaviour of some radical addition to strained organic molecules. Paper presented and accepted to Journal of Chemistry.

General Chemistry, Biology, Physics and Mathematics