Prof. Dr. Marc K. Peter

The Centre for Digital Transformation and Marketing is partnering with companies and government organisations to explore digital growth opportunities, support strategic initiatives and implement effective projects. In addition to research and consulting projects, the centre offers a Master programme in Digital/Online Marketing.

I led the transformation of the sales and marketing organization with 250 employees to drive the best customer experience for our clients and ensure that opportunities translate into new business opportunities. Key initiatives included a refined sales coverage model, new business development and telesales teams, streamlined processes with focus on marketing automation and the launch of the LexisNexis Sales Academy.

P&L, strategy, product, sales and marketing responsibility for publishing, software, academic and online solutions for Australia, New Zealand and the Pacific Islands with a local team of 270 employees across seven locations. I launched Lexis Advance in the Pacific region, extended the program into Asia markets, repositioned the Pacific business with greater emphasis on productivity and workflow solutions and initiated new markets and regions (Fiji, Papa New Guinea) to enable long-term growth.

P&L and product responsibility for Australia and New Zealand with a local team of 220 employees and two outsourced overseas teams of 160. Achievements include turnaround management of underperforming portfolios, the New Lexis program to re-engineer the business across solutions and business systems; and the launch of new technology based solutions, including the award-winning digital solution Lexis Red.

Strategic and operational group responsibility for marketing, technology and business development for Australia and New Zealand. I built new business development, technology and strategic product teams to explore and launch new solutions; and initiated and led the New Lexis program for the Pacific region.

Developed and implemented the marketing strategies for Australia and New Zealand; established and led a world-class marketing team and achieved sustainable growth in both markets. I led the Pacific pricing/value selling and product packaging projects and implemented online communities to build deeper engagements with the legal profession.

In charge of brand, PR, segment marketing and advertising strategy and implementation. I led and implemented the re-branding project across all online properties.

I built and led three marketing teams in Bern, Berlin and Vienna and developed and implemented the marketing strategy to drive customer acquisition and activity through offline, online, onsite, SEM, SEO and direct marketing campaigns, mainly in collaboration with top partners, i.e. Google, Yahoo, MSN and Skype.

Responsible for strategic and financial planning and the marketing mix for the largest Swiss retail banking segment with 1.8 million private customers. I led packaging and pricing, foresight and customer clustering projects and the loyalty program for the retail business.

Entrepreneurs in strategy, marketing, technology and e-business consulting with mandates in Europe and the USA; publisher of textbooks and project management software. I incorporated and managed the firm with mandates for leading Swiss organizations (Coop, Migros, BLS, ZKB) with project teams of up to 20 consultants, and launched/sold various online start-ups.

Responsible for P&L and all internet activities (e.g. the online edition of the daily newspaper “Der Bund”), including e-business strategy development and the establishment of the New Media team (editorial, sales and technology).

I managed the sales and marketing team; developed and successfully implemented an integrated global marketing strategy (focus Europe, South America, Asia), and led and supported various M&A/market expansion projects.