Marcello Argenziano

Support of the project managers and managing directors in the respective (web) projects. Management of clients campaigns and projects Planning & implementation of online marketing measures in the SEA & social media advertising Key accounting for paid search & social media advertising projects for new and existing customers Coordination of the strategic development of the digital marketing channels: SEA & social media advertising, e.g. Google AdWords, LinkedIn, Yandex, Facebook, etc.

Activities : Project Management : - Supporting Role for E-Commerce Projects - Use of Jira Software for Agile Project Management E-Commerce : - Maintenance of Shopify and Shopware E-Commerce Websites ( Including: Uploading of feeds, Updating Inventory, Running Promotions) SEA/PPC : - Management of 5 Adwords accounts with a total monthly budget over 20.000 € - SEA Analysis/ Audit ( Keyword Analysis, Account Structure, Campaign Setup, Bidding Strategy) - Platforms used : Adwords, Facebook, Linkedin

Subjects : Finance & Accounting, Operations, Food & Beverage, Rooms Division, Guest Experience, Human Resources, International Business Communication, Planning, Operations Environment