Marcelo Masotti

As a National Key Account Manager, I was in charge of a team of 4 sales representatives that used to deal with all formats of Walmart Group Brazil (Retail, Cash & Carry, Club, Drugstore and E-commerce) and generate an annual GTS of approx. R$ 120 million.  Leaded the Walmart National Sales Team.  Managed of P&L, DOH, Sell Out, Sell In, Out of Stock, etc.  Ensured ideal execution and supply  Reported to a Sales Director and a Global J&J VP.

As a Sales Manager, I was in charge of a team of 6 sales representatives that used to deal with multi-channel customers (National and Regional K.A., Pharma, Retail, Wholesale, Cash&Carry and Distributors) that increased sales by 14% in 2016 and generated an annual GTS of approximately R$ 220 million.  Some Customers - Dia%-National K.A.; Sonda-Regional K.A.; Drogal-Pharma; Zaffari-Retail; Quantum-Distributor

As a Summer Intern, I was responsible for creating and developing new products focused on the northeast market of Brazil.  Interface with Trade Marketing partners, marketing production and sales teams.  Managed KPIs actions proposing route corrections when applicable.  Generated business analysis to support actions and product launchings.

As a Trade Marketing Manager, I managed a team focused on Trade Marketing activities into 76 Fast Shop stores, negotiating with more than 40 different suppliers (Industry) and generate USD2,5 million for the company.  Led the development of the Annual Trade Marketing Plan with Marketing and Sales Team.  Managed field sales and marketing communications for all products/categories.  Developed and executed programs designed to increase sales performance.

As a Product Manager, I managed a team focused on all the activities related to Gallo and Delverde Brands (3rd party brands) in the Brazilian market.  Managed the alignment of the BU strategy with the business.  Managed Brand and Price Positioning.  Designed a Portfolio Management focused on profitability and market.  Managed P&L and Marketing Budget.

As an International Account Manager, during 3 years I managed a team and developed a region that increased its participation from 2% to 15% on exports revenue of Havaianas (Central America, Caribbean and Mexico).  Managed an annual sales volume of 1.5 million pairs of Havaianas (USD 6 million).  Developed of the Annual Business Plan with distributors in each country.  Managed Portfolio and Price Positioning. 

As a Sr. Marketing Analyst, I was co-responsible for a team of 3 trainees, and a region that corresponds to approximately 65% of company sales in Brazil.  Managed Key Customers in the southeast region of Brazil and international markets.  Designed incentive campaigns for the distributors' network.  Managed company events (Fairs and Sales Convention).  Responsible for HP brand actions in Brazil.

As a Sales Analyst, I managed a portfolio of 28 customers that used to represent a monthly sale of USD 25 million.  Managed customers based on Sao Paulo State (Capital and Countryside).  Managed price and portfolio, per customer.  Developed a new sales management and planning tool.  Managed distributors and resellers' sales/inventory.  Analyzed and Interpreted trends of domestic paper market.