Marco Offermann

Basic

Employee, Head of Customer Engagement and Retention, Vattenfall

Berlin, Germany

Skills

Marketing
Dialogmarketing
Direktmarketing
Direct Marketing
Direktvertrieb
Kommunikation
Werbung
Consulting
Unternehmensberatung
Vertrieb
Sales
CRM
Customer Relationship Management
Customer Lifecycle Management
Bestandskundenmarkerting
Kundenbindung
Loyalty
Activation
Reactivation
Onboarding
Retention
Churn Prevention
Winback
Cross-Selling
Up-Selling
analytisches CRM
Database Marketing
Selektionen
Selects
Scorecard
multivariates Testing
Performance Marketing
Acquisition
Neukundengewinnung
Abomarketing
Lead Generierung
SEA
SEM
Google Adwords
SEO
onpage
offpage
Registration Funnel
Conversion Rate Optimierung
Display Advertising
Behavioral Targeting
Remarketing
Offline
Print
Direct Mail
Anzeigen
Beilagen
TV-Spots
DRTV
Call-in
Online
Web
E-Mail-Marketing
EMM-Provider
Emarsys
Implementierung
IT
Scrum
Jira
Newsletter
A-/B-Tests
Onsite Marketing
Mobile
Social Media
Facebook
Apps
Content
CMS
Gewinnspiele
Multichannel
Crossmedia
Marketing Orchestration
Mediaplanung
Budget Allokierung
Marketing-Effizienz
Schnittstellenmanagement
Customer Service
Call-Center
Inbound
Outbound
B2C
B2B
Two-sided Marketplace
E-Commerce
Online-Shops
Telco
Telekommunikation
Versandhandel
Verlage
Medien
Konzern
Corporate
Start-up
KPIs
Controlling
Reporting
Dashboards
Analytics
Business Intelligence
Traffic
Registrierung
Monetarisierung
TKP
CPC
CTR
CPL
CPO
CR
FTA
MAU
ARPU
CLV
Umsatz
Laufzeit
Haltbarkeit
Führung
disziplinarische Personalverantwortung
Team Lead
Head
Abteilungsleitung
Leiter
Director
Agentursteuerung
Projektmanagement

Timeline

Professional experience for Marco Offermann

  • Current 4 years and 4 months, since Jun 2017

    Head of Customer Engagement and Retention

    Vattenfall

  • 2 years, Jan 2015 - Dec 2016

    Head of Consumer Lifecycle Marketing

    PayPal Deutschland

  • 2 years, Jan 2013 - Dec 2014

    Leiter Marketing Bestandskunden / CRM

    adviqo AG: Questico, Viversum

  • 6 months, Aug 2012 - Jan 2013

    Leiter Neukundengewinnung und Kundenbindung

    Axel Springer AG: Die WELT

  • 1 year and 4 months, Apr 2011 - Jul 2012

    Team Lead Innovation

    Deutsche Post DHL: ADAC Postbus

  • 5 years and 2 months, Feb 2006 - Mar 2011

    Senior Consultant Direct Marketing Consulting

    Deutsche Post DHL: Siegfried Vögele Institut

  • 4 years and 3 months, Nov 2001 - Jan 2006

    Leiter Marketing Bestandskunden / CRM

    DirectGroup Bertelsmann: Der Club Bertelsmann

  • 1 year and 3 months, Apr 2000 - Jun 2001

    Account Manager

    OgilvyOne Worldwide / Ogilvy & Mather

  • 11 months, May 1999 - Mar 2000

    Junior Consultant

    CScout Inc.

Educational background for Marco Offermann

  • 1 month, Mar 2003 - Mar 2003

    Business Administration

    Harvard Business School

    Marketing Program "Innovation through Customer Insights"

  • 4 years and 6 months, Oct 1994 - Mar 1999

    Gesellschafts- und Wirtschaftskommunikation

    Universität der Künste Berlin

    Marketing, Brand Management, Kommunikations-Strategie

Languages

  • German

    -

  • English

    -

Wants

CRM Manager
Kampagnenmanager
Manager analytisches CRM
Database Marketing Manager
studentische Mitarbeiter
Praktikanten

Interests

Berlin
New York
Laufen
Marathon
Wing Tsun
Kochen
Anthony Bourdain
Foie Gras
Sushi
Schokolade
Wein
Cocktails
Management-Literatur
Krimis
Thriller
Kino
Low Carb
Paleo

Browse over 18 million XING members