Marco Tannert

Driving growth and exceptional dealer experience within the core dealer area. Leading a team of 4, I'm responsible for the dealer portal encompassing account and inventory management, ad ingestion, and payment solutions (including leasing and partner bank integrations). Focused on innovation and efficiency to empower our dealer customers.

I lead a team of 6 functional experts for mobile, growth, data/smart products, experimentation, SEO, and product operations. My role focuses on driving high-impact, cross-functional initiatives that engage the entire product organisation and key stakeholders across the company. Key initiatives: - Fostering a data-driven, growth mindset among PMs incl. a company-wide KPI tree, transition to a Data Mesh framework, Smart Product thinking - Improving Product Discovery and Experimentation processes and outcomes

Responsible for the B2C & B2B products and internal tooling. Owning product strategy and roadmap and executing the company's product vision across multiple products and markets. Built a product team and core processes throughout the product development journey: discovery & user research, collaboration with engineering teams, KPIs, outcome oriented goal setting. Established experiment & test-driven user-centered product culture. Interface for company wide stakeholders.

Helping sellers to build their reputation. Connecting buyers with good sellers.

Helping merchants to successfully grow business.

Customer problem research and solution ideation based on user research and interviews, design sprints, agile experiments and validation. Developing the mobile search experience based on user research, regular customer feedback from testing and interviews, A/B tests. Rolling out an in app user referral program from concept to execution within one month. Developing a social commerce content service and developing and testing new content types.

Building up a whole new e-commerce venture. Responsible for e-commerce ability from payment, check out, logistics to product presentation. Defined the product roadmap, drove weekly iterations based on regular but also agile user testing, A/B testing and data from Google Analytics.

Product Manager search experience and product sorting for the Zalando webshop. Successful development of new search and sorting technologies and roll-out in 13 countries. Involved in an e-commerce research project in collaboration with IDEO San Francisco. Training on the job for 4 month directly with IDEO.

Konzeption, Usability, Projektmanagement

New Media, Media Theory, Cultural Studies

Neue Medien, Medientheorie, Kulturtheorie