Margarida Barata

- Responsible for all the content created for the Portuguese and Hong Kong markets; - Managing a team of writers, copy editors and freelancers; - Responsible for managing all SEO activities; - Maintaining Homify's social networks up to date; - Analyzing and reporting the traffic, using various tools such as Google Analytics, Excel, etc; - Independently research relevant information and topics to improve the marketing strategy; - Copy, editing and proofreading related web content.

Responsible for teaching Google Ads fundamentals and digital marketing trends to different classes.

Working mainly in digital marketing to improve the conversion rate for the web-apps InvoiceXpress and ClanHR and provide qualified leads for KWAN Community. My main responsibilities as a Digital Marketer are: - Creating a marketing plan and managing brand strategies; - Overview and management of the digital advertising channels; - Content Marketing; - Blogging; - Social Media planning; - Social Media management; - Email Marketing; - SEO.

- SEO; - Create and manage Google Adwords Campaigns (PT, FR, DE, NL, ES...); - Create and manage Facebook and Instagram Campaigns; - Create and manage LinkedIn and Twitter Campaigns; - Create and manage Email Marketing Campaigns; - Create and manage Landing Pages; - Social media post planning using Hootsuite; - Manage national/international suppliers; - Publishing and manage all the job vacancies; - Responsible for the design and communication of the Human Resources department.

- Managing a small team; - Accessories design and production; - Sustainable management of the brand; - Strategic planning/ Communication proposals; - Managing suppliers' channels; - Resources management; - Events; - Social Media management (Facebook; Instagram; Google +; Youtube and Pinterest); - SEO; - Google Adwords and Google Analytics; - E-mail Marketing; - Benchmarking.

- Multidisciplinary Marketing domain: Market Research, Strategic Planning, Online Marketing, Marketing-Mix and Operational; - Account Management, Strategic Creativity, Research and Planning; - Complementary knowledge in the Audiovisual Area, Multimedia, Consumer and Organizational Behaviour.

- User Experience (UX); - E-mail Marketing; - SEO; - Google Adwords; - SEM; - Google Analytics; - Social Media; - Web Copywriting.