Marie-Jeanne Dougados

Responsible for providing a broad range of communications and marketing messaging, content, tools and support to the EMEA organization. Plan, develop, implement and measure marketing, communications and public relations activities, both external and internal. Coordinate activities at both a strategic and tactical level within all departments in order to ensure marketing and communications ideas and opportunities are maximised.

Responsible for developing and implementing successful and innovative lead generation campaigns targeted at SMB and enterprise accounts to support sales objectives and increase brand awareness. Built effective and easy to implement alliance & channel marketing programs to insure revenue run rate through the distribution channel. Developed tactical cross-sell and up-sell programs to rapidly impact quarterly revenue objectives.

Support Software Editors and resellers with various marketing services such as strategic counsel and planning, tactical implementation including PR, events, demand generation on a local, pan-EMEA or global basis.

Responsible for defining the marketing strategy and go-to-market plans and designing original strategic and tactical lead generation campaigns targeted at enterprise accounts to support company rapid growth and awareness. Established DataSynapse as an important player in the Application Virtualization space by participating at many third party events, launching aggressive PR activities and online marketing campaigns.

Built the marketing team in SEMEA scratch and rapidly established LANDesk as a leader in the End User Computing space by implementing creative and aggressive marketing campaigns targeted at SMB and enterprise accounts. Strong emphasis on the development of channel marketing with VAD and resellers and well as with alliance partners. Actively participated at defining the marketing strategy and go-to-market plans for EMEA.

Accountable for designing and implementing lead generation activities by vertical sector targeted at enterprise accounts as well as growing the sales pipeline in SEMEA. Closely worked with the vertical business development teams to create messaging and gain leadership in most vertical sectors. Strong focus on launching channel marketing programs with Accenture, KPMG, Deloitte and EY and PR/analysts activities.

Implemented end-user and channel marketing campaigns to support sales pipeline and promoted/evangelized the Token Ring technology. Mostly focus on customer retention, up-sell and customer reference programs as well as channel marketing programs funded by Madge’s co-op program.

Responsible for designing and implementing channel marketing co-op programs and events targeted at resellers. Managed Co-op programs and funding for 3Com, Cisco, Motorola, Nortel, Bay Networks, SMC, Cable & Wireless, Olicom, Madge, Zircom, … Designed marketing and sales tools for sales team and PM teams.

Implemented channel marketing campaigns and events targeted at resellers, worked hand in hand with product managers in EMEA to produce vendor dashboards on sales, product purchases and marketing co-op funds, created regular product communication bulletin for the field.