Mariia Preobrazhenskaia

Marketing Insights and Data Analyst: • Modeling and data visualization, dashboards, KPI’s reporting and ad hoc analysis • Team support in budgeting and forecasting for acquisition and retention channels • Digital marketing and CRM data monitoring and analysis • Marketing mix optimization • Cohort Segmentation Analysis

• Responsibility for the assortment, purchasing, budgeting and brand promotion • Brand strategy development & implementation with cross-functional teams • Joint development and launching seasonal collections and a new product line together with a designers’ team. • Sales department training • Permanent analysis of the market environment, including in-depth analysis of competitors` and activity and consumers’ and industry’s trends • Preparation of marketing activities, promotion and exhibitions

• Close working with the sales team; developing various activities to increase brand awareness and promote company's products • Event management; contractor selection, design of the leaflets, preparation of the exhibition materials, direct participation in the exhibition • Negotiations and coordination of the activities with foreign partners and suppliers • Analysis of competitors marketing activities • Cooperation with press, publications in periodicals, writing articles and press releases

• Plan strategic directions for developing Eastern Europe areas • Organize marketing research to gather essential information about the market • Analyze market environment and set up market entry strategy • Determine the potential of the targeted market • Updating and creating new records in the CRM system