Marika Pendlebury

Key Achievements • Identified and created AdWords optimisation campaigns to serve different customer needs, such as increasing click-through rate or maximising return on investment. • Improved communication and negotiation skills by dealing with demanding or opposing client expectations. • Helped out colleagues with additional or priority campaigns to accomplish team targets. • Managed time efficiently and consistently achieved monthly productivity and quality targets.

Key Achievements • Developed an effective marketing plan for edgescan, including marketing strategies and activities to deliver agreed goals, such as increasing website traffic and newsletter subscriptions. • Managed and implemented targeted marketing activities to drive demand for edgescan. • Significantly increased brand awareness and website traffic. • Implemented quarterly customer satisfaction surveys to monitor client satisfaction.

Social Media Expert for a variety of brands and online shops, such as Original Dresdner Christstollen. My tasks include both the development and the implementation of social media strategies in order to drive viral visibility and engagement.

I was working as a Marketing & PR Executive managing the online presence of diverse Coty Beauty brands including Rimmel, Sally Hansen and NYC Color. My key responsibilities included: • Implementing online brand strategies, such as website updates, newsletter writing and providing creative input into the development of Coty branded artwork. • Creating, managing and monitoring content on social media channels, such as Facebook and Twitter. • Developing and implementing promotional point of sale

As part of my six months internship I was responsible for representing many Coty brands in an online capacity. My key responsibilities were: • assistance with brand management (Rimmel, Sunshimmer, Sally Hansen & Cutex) • digital marketing & social media management • competitor analysis • organising consumer events • press mailouts • POS artwork & briefs

• consultation and sales of handmade cosmetics • participation at in-house sales training sessions

Responsibilities: • assistance with the preparation and implementation of in-house events • creation of text and layout elements for company presentations • participation in a advertising campaign • organisation of an exhibition

Responsibilities: • business-to-business communication • assistance with press and public relations • market analysis

Responsibilities: • marketing research project • translation work • student liaison, testing, assessment, registration and induction

Responsibilities: • assistance with publications • office communication

Marketing

Marketing (-Forschung und -Management), Internationales Personalwesen