Marina Dreher

• Partner with Sales to drive renewal strategy & manage renewal process. • Negotiate all facets of renewal contracts - develop and execute win/win negotiation strategies that maximise contract value. • Monitor customer health metrics to identify risk & drive risk mitigation strategies with the cross-functional team. • Drive renewal to on-time closure. • Sales enablement regarding renewals specific topics.

• Establishing, developing and growing new business relationships with influential contacts within key accounts • Driving compliance/true up & renewal opportunities within existing customer accounts • Working closely with Field Reps, Solution Consultants, Sales Operations, Legal, PLS, ADR, Marketing, GTM, and other resources necessary to further the sales cycle • Secondary contact point after the Field Rep • Assisting with NPS, value prompters, presentations, and general CRM hygiene

• Sales development through lead engagement and nurturing • Focus on understanding an organisations business drivers, challenges, pain points and how ServiceNow solutions map to these • Industry and account specific prospecting • Establish relationships, assist in developing and growing current customer accounts • Facilitate meetings with Field Account Executives in order to support customer needs • Territory heat mapping for strategic prospecting and focus accounts

• Drove revenue for 2 new trade events in the ETF portfolio: The Travel Industry Exhibition, and The Drinks Industry Show. • Identified and converted potential opportunities into exhibitor and sponsorship sales. • Developed and maintained relationships with key clients to ensure continued growth of the events. • Researched new industry and market sectors to target and developed a strategic sales plan. • Worked with the event team to ensure maximum yield of the floor plan.

• Grew the business through developing an action plan promoting the brand within both Australian & European markets. • Identified stakeholders, formed, monitored and maintained constructive relationships with them. • Directed all daily marketing operations; provided direct oversight of the establishment and implementation of marketing initiatives. • Participated at trade fairs and exhibitions to represent the brand and company, network and spot new business opportunities and developments.

• Developed a business plan for the branch which has lead to a profit increase of 80%. • Expanded existing business partnerships & set up new partnerships with language schools and work&travel agencies in Australia and Germany. • Developed a specifically targeted website in cooperation with a Language School. • Linked products, exclusives & preferred suppliers into packages targeted to the needs & interests of our target market. • Organised promotional events at universities and in-store for customers.

• Facilitated the management, marketing & operations of campervan rentals & car sales. • As the Sales Rep increased brand perception with the extensive agent network across Australia. • Successfully planned, developed & implemented a full range of online marketing campaigns in English & German. • Created and managed vibrant social media profiles mirroring company brand & core values. • As supervisor of the Reservations Team in charge of daily planning, problem solving & overseeing of operations.

> SEO (Search Engine Optimisation) and Online Marketing experience. > Writing articles for blogs - in order to promote SEO and search engine placement for a range of different customers using researched keywords. > Brainstorming sessions with colleagues for new topics for SEO blog articles. > Selecting targeted pictures for written articles - using Flickr Creative Comment and Adobe Photoshop to create collages.

In charge of sales, product marketing, operations, customer support, public relations and general business administration both in English and German at the MojoKnows international exchange program.

Responsible for the planning, developing and the implementation of a marketing plan to target a range of products for attorneys and tax advisors across Germany. The marketing-mix included avenues such as online marketing, direct mailing, telemarketing, media, and channel sales support. Successfully organised and ran trade fair appearances, conferences & events, and created the appropriate marketing materials to drive sales at these events.

Freier Mitarbeiter während der Schulzeit: Erstellen von Artikeln (Text und Bild) für die Jugendseite "Kool" durch selbstständige Recherchen und Interviews

Macroeconomics II, Marketing Techniques for your Business, Web Marketing Applications, Human Resource Management

Digitale Medien

Deutsch, Mathe, Französisch, Musik