Mario Krakowitsch

Teamleitung Digital Marketing/Sales Product Owner CRM Marketing Digital Customer Journey Manager Data-driven Marketing & Personalisation

- Development and management of the customer journey along the customer life cycle with a strong focus on (Digital) Sales - Set-Up, Management and Organisational implementation of a digital CRM System - Leading external & internal cross-functional teams - Consulting for Paid Media Strategies (Programmatic, SEA, Social) - Development of all digital channels based on detailed analyses (Website, CRM) - Monitoring of trends and innovations with the aim increase conversion rate & customer satisfaction

- Develop strategies for a personalized, relevant customer experience - Communication of customer insights + consulting of the departments regarding analytical methods for the identification of innovative use cases and projects - Initiation, planning, control and management of the project activities for personalization and/or data-driven improvement including planning, monitoring and reporting of the project budget

Integrated Media Planning across all paid, earned and owned media, on- and offline. Focus on user-centered and personalized communication throughout all digital channels • Lead of Display-/Online Video-/Social Media-/Programmatic- Advertising, incl. strategy and coordination • Responsible for budget management, finalizing & negotiating all paid digital advertising contracts terms • Optimisation of online media plans • Identifying new trends in media usage/consumption and innovation

Digital Marketing (including video and mobile advertising; programmatic advertising & SEA) • Media strategy • Negotiations with publishers • Retatrgeting and hyperpersonalisation campaigns • Identifying new trends in media usage/consumption and innovation CRM • IKEA FAMILY Covershooting 2018 • IKEA FAMILY Covershooting 2019 Social Media: • Content support • Coordination internal & external • Community Management

• Content Creation (Digital/Print): - Brochures (Budget, Process, Project Management, Stakeholder Management, Distribution classic/digital) - IKEA catalogue (Project Management, Content Creation, Distribution digital) - Display Ads (Briefing, Creation, Project Management) • CRM - Eventmanagement (IKEA Catalogue Covershooting) - General Support (Direct Mailings, Internal Communication)

App Testing (Usability, Funktionalität), Marketing

Pressetexte, Pressekontakte, Social Media - Content und Storytelling, International relations (press releases)

Usability Tests, Qualitative & Quantitative Prüfungsmethoden

Kundenbetreuung, Neukundenakquisition, Kassa, Veranlagungen, Finanzierungen

Online Marketing, Social Media, Content Management, Medieninformatik

Social Media, Marketing, PR, Werbung & IK