Markus Aller

- Leading and Developing Campaign Management/Team Management - Creation of Omnichannel Premium Brand and Lifestyle Campaigns (full funnel) - Brand Relations and Cooperation (for market and consumer segments) - Publishing House - Editorial Content Creation (strategy, implementation, guidance and orchestration, cross-departmental) - Content Creation and Production - Retail Marketing and Communication - Inhouse Consulting (interface for all stores / departments)

- Creation of Multichannel Premium brand- and lifestyle campaigns - PR, brand and retail cooperation - Content Production (Concept and Creation) - Publishing House - Editorial Content Creation (strategy, implementation, guidance and orchestration) - Retail Marketing and Communication - Media Planning - Fashion PR

- Corporate Design (responsibility for and development) - Seasonal, Multi-channel-capable Brand and Product Campaigns - Management of Content Productions (text, photo, video) - Retail Design and Communication (cross department) - Media Planning - Creation of Seasonal CRM Mailings and Catalogues - Advertising Materials and Packaging (development and coordination) - Asset Management

- Corporate Design (responsibility and further development) - Brand Marketing and Media Partnerships - Cross-location Leadership of Trade Marketing, Media and Marketing Planning Units - Global Advertising Campaign (coordination, production and implementation) - Editorial Content Strategy and Publishing - Retail Concept, Design and Communication - Development of Seasonal POS Materials (own retail, wholesale, distributors)

eCRM und E-Business mit Schwerpunkt Social Media Kommunikation.

- Strategic Consulting - Business Development

- Creation of Seasonal Brand Campaigns/Online Specials - Global Social Media/Influencer Marketing - Content and Asset Production - Brand Cooperation (Guggenheim Museum, Alex Thomson Racing, McLaren Mercedes) - Multichannel Marketing (Retail, Event, Sports and Arts Sponsorship, eCommerce, Mobile) - Strategic Brand Management/Communication - Corporate Music (HUGO Tracks/Instore Music) - Media Planning (Digital/Social) - Corporate Design Guidelines (digital/social) - Interface for all Departments/Subsidiaries

- Development/Coordination of the Global HUGO BOSS Website - Global Relaunches as well as Rollouts in China, Hong Kong and Japan - International Rollout of HUGO BOSS TV - Launch- Lifestyle Magazine eMAG - E-Commerce Implementation/Rollouts - Management of the Company Website - Introduction and Expansion of Email Marketing - SEO/SEM - Planning, Coordination, Implementation - Development of Media and Production Plans - Organization Corporate Events (annual shareholders meetings, collection presentations)

- Content Planning of the Global HUGO BOSS Website - Maintaining of the HUGO BOSS intranet (B2B) - Establishment and Hosting of a Content Asset Management (for all Corporate and Brand Publications) - Coordination of Internal Publications (e.g. employee magazine)