Marthe Beckmann

End-to-end responsibility for all e-commerce newsletter campaigns and automations. Planning, creation and dispatch including segment creation. Strategic development of marketing automations. Planning, reviewing and creating requirements for the system environment to improve marketing activities. Implementation of reporting structures for all relevant KPIs.

Responsible for the conception, planning and implementation of company-wide email marketing campaigns using analytical and creative skills as well as strong understanding of numbers. Development of personalised customer journeys as well as development and optimization of newsletter templates according to best practice. Generatating newsletter recipients. Content planning and creation. Managing the segmentation for each campaign. Creating reports and analyses in order to implement the right activities.

Responsible for the planning, design and implementation of email marketing campaigns for language learning magazines, audio trainer, exercise book and apps with the goal of customer acquisition, retention and reactivation via email (newsletter as well as e-mail automation). Planning, execution and evaluation of A/B tests. Analysis of email key figures and creation of reports to ensure quality of the campaigns. Budget management.

Responsible for the alignment of CRM in terms of strategy, content and budget. Planning, optimising and implementing direct marketing activities in order to acquire new customers, retain current and win back old ones. Creating CRM reports so as to evaluate activities and success of marketing campaigns. Responsible for the A-ROSA Club (strategy and implementation of marketing activties as well as managing daily business). Development and execution of training programs to improve employees' performance.

Responsible for marketing activities in Germany, Netherlands and General Export. Creation, implementation and evaluation of email campaigns in five languages. Website content management. Project Management: Creation of commercial and residential leaflets. Liaising with translation and creative agencies. Proof reading and translating marketing materials as well as copywriting. Proactive support of field sales team in Germany, Netherlands and Poland as well as supporting the General Export Manager.

Liaising with clients, Sales and PR agencies. Website content management using Typo3 as well as Photo editing software. Assist with digital marketing strategy.

Communicating with existing and prospective clients. Market research of target segments and competitors in the UK and presenting findings appropriately. Copywriting for social media as well as for websites. Organising and implementing PR and Marketing activities to increase the company’s performance with MD. I had to think strategically as well as use my organisational skills and creativity, whilst working independently on projects.

Building positive relationships with key stakeholders. In depth competitor analysis and customer profiling. Updating and maintaining the website using Typo3 (Content Management System). I had to be creative and innovative to design advertising offers for clients, which could be sent by email and via post. At the same time I had to use entrepreneurial and analytical thinking to develop offers which were attractive for customers as well as generate profit for the company.

Working knowledge about all functions within publishing house. Account managing a number of key clients independently and as part of a team. Responsible for writing online product reviews for a female online community (copywriting). Supporting the team to organise the German film Award “Jupiter”. I worked with diverse people and developed the skill to absorb new information quickly. I also communicated on a professional level, orally and in written form.

Marketing Research, Managing the Brand, Finance for Marketers, Marketing Communications, Marketing, Advertising and PR Practice, Contemporary Advertising, PR- Planning, Global Marketing, Creative Industries, Services Marketing, Event Management, CRM, Marketing Strategy

Media and Entertainment sector and its products, Business English, Media Operations: Create products for print, audiovisual, music and new media sector, Organisation and Personnel: Management, strategy and leadership, Human Resource Management