Matthias Wendler

Leading the global On & Off Trade strategy for Red Bull‘s non-Energy portfolio

• Leading the global On Trade sales and marketing strategy Red Bull’s non-Energy portfolio • Responsible for a successful business across all The ORGANICS by Red Bull markets by supporting countries to identify and realize opportunities to sustainably grow volume and consumer base • Overall ownership of the continuous development of new concepts, tools and tactics to drive brand awareness & product understanding via the On Trade channel

• Head of Sales with overall ownership for the development and execution of the On Premise sales and marketing strategies • Strategic and operational leader of a multi-cultural sales team • Relocated to lead and steer the department successfully through implementation of excise tax (100% consumer price tax) incl. organizational restructuring, optimizing and redefining processes as well as establishing a long-term strategy to return back to growth mode in an adverse business environment

• Responsible for the continuous development of the On Premise channel in Nordic and Central South East Europe • Contributing to the global On Premise strategy development and providing the required input for the countries to create their business plans • Conceptualizing frameworks as guiding principles for global initiatives • Leading and steering various projects on a global scale

• Project-based assignment to Japan to support the turnaround process of the local On Premise business as well as supporting the initial set-up of the Philippine On Premise market • Acting as International AOM Trainer for the Japanese and Philippine market

Area Sales Manager for Frankfurt am Main • Analyzing the area as well as account specific businesses in order to identify new commercial opportunities • Negotiating and implementing commercial partnership agreements as well as leading the planning, execution and follow-up of trade promotions, events and festivals • Managing the local On Premise budget • Ongoing on-the-job training and coaching 2 colleagues based on observations and individual skills and strengths

Planning, execution and follow up of event marketing / brand building initiatives • Handling of suppliers • Projects: AOK Bundesverband (Roadshow), AOK Hessen (Pitch), W&V Magazin (Ski Opening), Miele (IFA Trade Fair 2008), Ingram Micro (Pitch), Sympatex (ISPO Trade Fair 2009)

Account Marketing European Buying Groups and Customer Entertainment • Planning, execution and follow up of incentive trips for 1st level management of top 12 European key accounts to the FIFA World Cup 2006 • Handling of a European ticket lottery in collaboration with Intersport International • Planning and execution of product launch (Porsche Design range) • Preparation of presentations and milestone meetings • Sample management

Marketingmanagement - Theses: thinking beyond - Herausforderungen an das Event-Marketing als innovatives Instrument der Unternehmenskommunikation (Note: 1,7)