Megumi Tsukada

- Rebuilt and scaled marketing strategy, doubling budget and reaching profitability in 2 years - Lead a cross-functional team of 25 (marketing, product, dev, data) - Managed digital (Google, Meta, DSPs) and offline (TV, radio, OOH) campaigns; reduced CPA by 50% - Built KPI dashboards (BigQuery, Looker Studio) for forecasting and planning - Drove product-marketing alignment, AI research, and innovation initiatives

- Plan, Develop and Execute strategies for various digital channels (website performance, mobile strategy, social media, SEO & PPC, contents marketing …) - Working with website developers and agencies closely to launch new websites or improve current websites Achievements: Hotel A Increased the revenue by 1333% Traffic from Social Media has increased 5 times of pre-Consulting.

'Wunderlist has joined Microsoft.' https://www.wunderlist.com/blog/our-future-wunderlist-joins-microsoft/ • Planned and implemented a marketing strategy for Japanese market • Increased 50% of active users in the market by collaborating with top bloggers, which triggered to increase sign-ups/downloads by 10% year on year. • Collaborated with 3 well-known partners in App industry and brought 10% new users to the product • Launched 4 successful brand-building marketing events

• Responsible for the number of signups, retention and usage. • Manage, plan and execute all marketing activities for the Japanese market (online marketing and social media marketing) • Responsible all material is delivered, implemented and updated in Japanese • Build the company’s brand in the Japanese market, with local brand management (including collaboration with local partners and integration with other Apps/Services)

I'm a highly experienced online marketing consultant who has over 10 years experiences in Asia and US. My professional is Online Marketing especially in SEM. I'm originally from Japan, I would like to support companies/projects who would like to enter Japanese markets as an online marketing consultant.

• Executed global project to align marketing standards worldwide working with US and Europe team. • Recruited and trained Korean staff to grow Korean site's sales • Managed search engine marketing campaigns for 2 internal brands (Expedia, Hotels.com) in 2 languages (Japanese, Korean)

• Initiated and directed on-line shopping mall from scratch to promote local Japanese foods • Consulted on and built 10 e-commerce sites from scratch

• Lead SEM/SEO team of 10 people as Senior manager and integrated a working process with Japanese domestic top 3 agencies.

• Acquired and managed search engine marketing campaigns for over 100 clients • Represented company at search engine marketing global conference in San Jose • Created office regulation and compensation system for temp/part-time staff.

Entrepreneurship

English, Japanese Linguistics, Teaching & International Relations