Melody Zare

• Developed and managed operational marketing plans for Elie Saab, Narciso Rodriguez, Dolce& Gabbana, Issey Miyake, Alaïa and Zadig & Voltaire fragrances for Switzerland (+550 stores) • Managed total brand budgets to maintain top 6th position among cosmetic groups • Led presentations to key accounts and sales force across the country • Led and managed brand forecasts and various brand performance analysis • Implemented and adapted merchandising guidelines to the Swiss market • Supervised two interns

Led various analysis and reporting on market shares, media, products and competitors on a monthly basis for the 10 main markets in Europe to allow top management to make informed strategic decisions • Managed total yearly marketing team budget for the biggest brand, achieving to be the best in class across business units 
 • Managed e-Commerce for CEET region (40+ countries) for the company’s leading brand, achieving to be the best in class across product categories

• Led product packaging design and claim translation management for CEEMEA (80+ countries) • Held marketing point of contact position across regions and functions for packaging (40+ countries) • Improved and simplified by 50% marketing processes to ensure on time and efficient asset delivery which led to an internal award • Briefed design agencies and followed up on deliverables for direct to consumer materials • Organized successfully lead team meetings and marketing events

Fashion, Experience & Design Management (MAFED)

Minor in Marketing & Major in commodity trading