Merve Evren

Managing media buying, affiliation and programmatic buying across the company's portfolio of websites. Analysing web metrics, provide campaign effectiveness and recommend optimizations to improve media performance. Creating and executing new promotions for acquisition. Responsibility for planning and budgetary control of all digital marketing. Improving the usability, design, content and conversion of the digital assets. Evaluating customer research, market conditions and competitor data.

Media buying (CPM/ CPC) and optimizing the campaigns according to given CPA / CPL KPIs. Maintained media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation. Executed campaigns for victoriamilan.com in 6 different countries ıncluding Nordics and Benelux and monitor costs and return on investment (ROI) Analysed web metrics, provide campaign effectiveness and recommend optimizations to improve media performance

Developed businesses and projects to extend the usage of social media data in decision making. Provided on-going analytical support utilizing data management, technology and forecasting to address client issues regarding advertising, media, and new products. Analyzed data and generate graphics and insights for use in reports and client presentations. Acted as primary day-to-day contact on insights and analytics to our digital and traditional media managers and clients.

Developed strategic channel/media solutions for FMCG brands. (Danone and Colgate) Executed programmatic buying by using DFA and Appnexus. Presented reports highlighting relevant data insights, learning gained, and recommendations for future campaigns. Worked collaboratively with other departments to ensure campaigns achieve client’s goals. Managed cross-departmental/agency issues regarding any aspect of campaign execution.

Utilized media research tools and resources to aid in digital campaign development. Knowledge of all aspects of online campaign implementation for Turkcell and Superonline. Presented reports highlighting relevant data insights, learning gained, and recommendations for future campaigns. Developed and managed paid search and display programs including keyword research, writing titles and descriptions, bid management and quality assurance testing

Brand development, web site traffic growth, and advertising revenue. Managed advertising sales strategies and online projects with the digital ad sales. Tracked conversion rates and making improvements to the websites. Improved the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital advertising. Reviewed new technologies and keep the company at the forefront of developments in digital marketing and advertising.

Developed strategic recommendations for digital media plans for clients such as Coca Cola Company and Microsoft. Collaborated with internal teams to optimize campaign performance/delivery as needed. Prepared / monitored media buys/schedules to ensure proper execution of media plans. Executed PPC Campaigns. Allocated digital media budgets.

Developed digital media plans for clients such as Ford, Arcelik and Paro. Tracked and analyzed campaign performance and generated reports for internal/client use. Managed Google Adwords Campaigns. Allocated digital media budgets. Prepared / monitored media buys/schedules to ensure proper execution of media plans via Mediamind/ Google Double Click. Ensured prompt and accurate processing of media invoices and billing to client.

Developed online media plans for Samsung, Avon, BMW, MINI, Disney, Best Buy. Optimize campaign performance/delivery as needed. Tracked and analyzed campaign performance and generated reports for internal/client use. Ensured prompt and accurate processing of media invoices and billing to client.

Tracked and analyzed campaign performances for clients and generated reports for internal/client use. Ensured prompt and accurate processing of media invoices and billing to client.