Roberto SEDDA

Responsible for steering the Affinity partnerships online (B2B&B2C) within the car insurance for several clients:D'Ieteren VDFIN, BMW FS, Mercedes-Benz FS..Included different responsibilities :Implemented new digital loyalty & remuneration program including new tools, website and conducted project management (bridge between IT&Business) for salesmen supporting the partnerships resulting increased sales & contract from B2C customers (Aff B2B partnerships)+EU&National regulations application(MiFID, GDPR, ..)

CRM & Digital Marketing Specialist, being in this field for over 20 years now. My objectives are turned towards the value of customer experiences and the increase of the company’s objectives while keeping high standards in quality through the process. That goes unsaid that I believe CUSTOMER IS THE KING. My specialties are : • Digital Mkt & Strategy/planning • Online Sales Performance Strategy & Advertising • CRM (1to1 Consumer Marketing) • Project Management • .....

• Multi-channel Direct Marketing campaigns • Market & Behavior Analyses of customers (Measure and follow up KPI & ROI.) • Responsible for customer intelligence data • Customers offers proposal via 121 Marketing actions. • Management of the B2C Postpaid Market database (3.4M) • Responsible for the customer lifecycle, within Get & Keep Campaigns

• Digital Strategy & Media Planning/Buying • Managed client portfolio for GM (Opel & Chevrolet), Philips, Pernod Ricard, Total, Lego, Carrefour, Alken Maes, MSC Cruises, Mazda, etc. and offered digital strategy consulting services.

• Directed multichannel communication marketing like digital advertising, E-mail and SMS, SEO, etc. alongside handling advertising campaign management and trafficking of advertising campaigns • Prospected new clients and websites and handled routine tasks including billing, contracts, etc.