Michael J. Capone

Angestellt, Research Fellow, Universität Hamburg, Arbeitsbereich Marketing & Innovation

Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Brands are not built with clever advertising and c
systems can fail - even when they function perfect
understand and steer customer behavior - and impro
Lincoln
Cadillac...)
casinos (Harrahs
MGM...)
advertising agencies (CMG
DDBO...)
non-profit organizations
and hi-tech companies (Sony
HP). CRM-Beratung
Prozess Entwicklung
Process Engineering
Process Optimization
Beratung
Training Development and Delivery
Entwicklung
Vertriebs-
Marketing-
Service- und Support-Strukturen
Data Cleaning
Health-Checks
Anpassung
salesforce.com - Automatisation
Integration
APEX
Visualforce
Adressbereinigung und Datenanreicherung. Migration
Microsoft Dynamics
LongJump
eTapestry
RazorsEdge
Blackbaud
and SAP to Salesforce.com.

Werdegang

Berufserfahrung von Michael J. Capone

  • Bis heute 13 Jahre, seit Mai 2011

    Research Fellow

    Universität Hamburg, Arbeitsbereich Marketing & Innovation

    Taught CRM Planning at HSBA, University Hamburg, Palestine Polytechnic University, and Berzeit University, and New Product Management at ESC Rennes. Promoted 2012 from Teaching Fellow to Research Fellow and now conducting research in "Early Indicators of Customer Dissatisfaction".

  • 2 Jahre und 3 Monate, Mai 2011 - Juli 2013

    Geschäftsführer, Sales + Marketing

    H+W CONSULT

    Assist clients with the development of CRM strategies and selection of CRM systems, coordinate implementation of CRM systems and integration with legacy systems, provide user training. Corporate accomplishments: established joint venture development center in Ramallah staffed by 13 certified SFDC developers, grew sales 20% 2011 to 2012, established best-of-breed partner program, earned "MAGIC xpi Integration Partner of the Year 2012", positioned company for acquisition by NASDAQ firm.

  • 5 Jahre und 10 Monate, Aug. 2005 - Mai 2011

    Professor, Marketing & CRM

    San Diego State University, University California San Diego

    Taught the following undergraduate graduate level courses: Marketing Essentials, Customer Relationship Management, Strategic Marketing Planning, Marketing Management, Marketing Management, Nonprofit Marketing

  • 7 Jahre, Mai 1998 - Apr. 2005

    Program Manager, Customer Lifecycle Communications

    Carlson Marketing Group

    Designed, implemented and managed customer lifecycle communication programs for Ford (Ford, Lincoln, Mercury), GM (Cadillac, Saab, Saturn, Hummer) Harrahs, MGM, Sony, HP. My path from Xerox to CMG was an exciting adventure: AMI spun-off AI, AI technology was acquired by EDO and then transferred to Vario. Vario assets were acquired by CMG.

Ausbildung von Michael J. Capone

  • 2009 - 2011

    Customer Relationship Management

    UCSD

  • 1991 - 1993

    Services Marketing

    WP Carey, Arizona State University

  • 1984 - 1988

    Economics

    Georg-August University

    East European Economic History

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Fließend

  • Spanisch

    Gut

  • Russisch

    Grundlagen

Interessen

Art/Kunst (light boxes/Lichtkisten)
SUP Stand-Up Paddle Surfing
Gardening/Gaertner
Restaurierung von antique Motorraeder und Yachten
Woodworking/Schreiner
Hunting/Jagen
Hiking/Wandern
Reading/Lesen.

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