Michael Obermaier

Angestellt, Head of CX and MarTech Solutions DACH, SAS Institute in Deutschland, Österreich und der Schweiz

Wien, Austria

About me

Curious minds win ~ That’s what I believe. That’s what I stuck with throughout my career. Regardless if I was trying to understand the challenges, needs or goals of my clients, my employees or the organisations I was working for. My ability to uncover their ‘why’ was ultimately influencing how successful I was in serving, coaching or shaping them. For the past 15 years, I have been successfully managing small teams as well as large departments, including account managers, pre-sales engineers, SDRs, and technical product managers. I have built high-performance teams to engage, excite and close clients. Brought new products to market. And led various teams through organizational transformations. Holding various positions, from startups to corporate gigs, allowed me to gain unique insights into what made these organizations tick, extract best practices, and apply them elsewhere.


Change Management
Business Intelligence
Marketing Automation
Business Development
Sales management
Go-to-market strategy
Cross-functional leadership
B2B Marketing
Organizational Transformation
International Sales


Professional experience for Michael Obermaier

  • Current 2 years and 5 months, since Feb 2022

    Head of CX and MarTech Solutions DACH

    SAS Institute in Deutschland, Österreich und der Schweiz

    • Lead the Overlay Sales, Customer Advisory, and Pre-Sales organization to drive Customer Experience & Marketing Technology sales within designated territory • Develop go-to-market strategy and drive business development & marketing activities to increase pipeline in close collaboration with industry sales and marketing leaders • Support industry sales teams in enterprise sales cycles through strategizing, coaching, and consulting • Manage C-Level and SVP relationships in designated accounts

  • 1 year and 4 months, Nov 2020 - Feb 2022

    Senior Manager Solutions Consulting


    • Executed greenfield approach to develop Austrian CX and EX market as part of a local management team • Drove Pre-Sales & Solution Architecture operations to develop CX and EX programs within the Austrian market • Supported Sales Directors across the NCEE Region in enterprise sales cycles through strategizing, coaching, and consulting • Drove business development for the complete portfolio at strategic accounts • Acted as product evangelist and public speaker

  • 5 years and 11 months, Jan 2015 - Nov 2020

    Director Solution Architecture EMEA


    • Overseeing Pre-Sales & Solution Architecture operations to drive digital transformation within the EMEA customer base delivering €200+ million in ARR • Supporting enterprise sales cycles through strategizing, coaching, consulting, and hands-on activities • Pitching digital transformation solutions & heading POCs at strategic accounts across various industries • Acting as product evangelist and public speaker • Working closely with PM and PS to identify and exploit new revenue streams

  • 1 year, Aug 2017 - Jul 2018

    Director Product Management (interim)


    · Develop and drive market and product strategy as well as growth plans for CRM and email mktg. · Work with Product Management, Sales & Marketing to define and execute a winning Go-To-Market plan · Build and execute with highly functional Product Management teams · Executive ownership of CRM and email mktg. Costs / Usage Models · Recommend growth paths – Build/Buy/Partner – for the markets we play in · Drive innovation within CRM and email mktg. products, in partnership with engineering peers

  • 5 years, Feb 2010 - Jan 2015

    Vice President Pre-Sales

    update software AG

    • Managing a team of geographically-dispersed Pre-Sales engineers • Introduced onboarding process & mentoring program to improve new-hire ramp-up • Re-engineered processes as well as preparation & execution of presentations to significantly improve close-rates • Ramped-up a Chinese partner to enable (Pre)Sales for execution • Heading POCs & giving presentations at strategic accounts across various industries in Europe & North America • Product evangelist and speaker on various events across Europe

  • 6 years and 4 months, Sep 2008 - Dec 2014

    Lektor, Vortragender, Gastdozent

    FH bfi Wien, FH Wien, Werbe Akademie, WIFI, Universität Graz

    • Holding lectures about CRM processes, CRM implementation, CRM tools

  • 2 years and 10 months, Mar 2010 - Dec 2012

    Director update.university (interim)

    update software AG

    • Managing a team of trainers, e-learning specialists and back-office staff to deliver standard and bespoke end user and admin trainings for customers, partners, and employees • Supervised development and roll-out of e-learning platform to increase scalability in delivering learning content • Re-engineered training curriculum to better reflect market demand and introduced new specialization tiers to create upselling potential

  • 7 months, Aug 2009 - Feb 2010

    Transformation Lead „Go to Market“

    update software AG

    • Reporting directly to CEO • Corporate transformation project to introduce new business model • Further development of existing product portfolio and introduction of CRM and implementation services as SaaS solution • Successfully drove change management and adoption initiatives within the sales organization and all its departments • Responsibility for & coordination of >> New website >> Product marketing >> Targeting & segmentation >> Offering & Pricing >> Market communication

  • 3 years and 2 months, Dec 2006 - Jan 2010

    Account Manager Austria & Switzerland

    update software AG

    • Selling CRM standard software • Winning new customers • Management and development of existing customer base • Primary contact person for marketing, sales and service managers as well as general management / CEO • Working area: Europe, mainly D-A-CH (Germany, Austria & Switzerland)

  • 2004 - 2006

    Account Manager & stv. Teamleiter W/NÖ/B

    mobilkom austria AG

    • Selling solutions for mobile communication • Winning new customers • Management and development of existing customer base • Managing up- and cross selling campaigns via telephone • Deputy of team leader region east • Working area: Vienna, Lower Austria, Burgenland

  • 2003 - 2004

    CRM Consultant

    Acom Informationstechnologie GmbH

    • Project manager • Pre- and Postsales • Implementation of CRM products • Support of existing products / implementations • Organisation and execution of workshops • Development of interfaces & reports for web applications • End user trainings • Primary contact person for marketing and sales managers as well as general management / CEO • Operating & implementing CRM systems Maximizer, MS CRM • Working area: Austria, Germany

  • 1998 - 2003

    div. Vertriebs- und Marketingpositionen

    Telekommunikation, Pharma & Medizin Technik

    Indirect-Sales, Partner Management, Marketing & Event Coordination, CRM Lead

Educational background for Michael Obermaier

  • 2 years and 10 months, Sep 1999 - Jun 2002


    HTBLVA für EDV Spengergasse

    kommerzielles Programmieren, Netzwerktechnik, Security, IT Projektmanagement


  • German

    First language

  • English


  • French


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