Michael Wallace

Strategically and effectively leading a cross-department team of 8 colleagues working on the dedicated US work-stream to drive campaigns from start to finish. Leader of competitor analysis, benchmarking and audience persona development in order to create and manage GTM commercial strategies for brand, products and channels. Analysis of internal product and channel performance reports to ensure KPI target achievement in alignment with company OKRs.

At Digital Ape I ran analysis using our sophisticated suite of AI driven social listening tools to provide our clients (Arla, Lurpak, VisitBritain, Mr. Baker) product and industry insights. I used this analysis as the basis to build and drive digital marketing strategies and campaigns leveraging influencers and content creators to natively integrate their products into highly engaging content.

At Lionfish I ensured our industry-leading brands (Fitbit, Incase, RVCA, TomTom Sports, Tile, LIFX, dokiWatch) premium digital marketing solutions with a bespoke level of attention not often found in the region. What we offered our brand partners was the ability to be agile in our methodology planning, creating and executing relevant, contextually rich digital/social marketing campaigns.

Supported 23 hotels and hotel Marketing Managers with digital marketing initiatives including: SEM & Display, Social Media, Email Marketing, CMS organization, Digital Asset Management and AP/AR management.

Responsible for all efforts in the paid, owned, and earned media channels Social Media Manager and brand sentiment management Email marketing efforts (creating content calendar, writing emails, dispatching and reporting) Qualitative Researcher Industry and competitor research Conducted surveys and focus groups on identified viable user segments Business development: building relationships with local news sources, clubs & organizations, and institutions to bolster user-ship and awareness

Served as content manager for digital presence and webmaster for a newly launched e-commerce website and team lead on various other marketing initiatives: - grew Facebook followers by 2,000 and Twitter followers in 5 months - composing email newsletters with via Vertical Response - monitored, updated, and serviced the e-commerce CMS system - implemented SEO to increase online presence - conducted meetings/negotiations for newspaper and radio advertising

Business, Economics, Cross-cultural Communications