Michael Zats

Analyzed Google Analytics/Google Ads/Meta Ads data with Google Sheets, SQL, and Python to guide marketing and product strategies. Regression, correlations, segment analysis, and keyword research increased Google Ads and Meta Ads traffic and conversions by 30%. WordPress HTML code pain points increased page time by 35%. Data-driven ads funnel increased quality leads by 25%. Google Tag Manager for retargeting goals enabled smooth transition from Google Analytics Universal to Google Analytics 4.

15.5K Instagram, 41K TikTok, 3.2K Telegram. Facebook Ads (Meta) promoted my English teaching channels, increasing followers by 70%. Taught 70+ students. Analyzed student performance and tailored programs. 93% student satisfaction teaching English privately and in groups of 5. Organized English-speaking Zoom groups using Excel sheets with participant data and levels.

.Promoted sales to over 6000 LinkedIn groups, Facebook, and Twitter users, generating 13% of store sales. Created attrition risk models from datasets. Google Sheets analysed user-generated content positivity. Account analysis project analysing data for marketing channel resegmentation. Used Google Data Studio and Google Sheets to visualise Google Ads campaign data. Researched new store locations for supervisor presentations.

Collaborated with cross-functional teams to execute luxury fashion campaigns, achieving a 20% uplift in brand visibility across key markets. Conducted comprehensive market research, identifying emerging trends and ensuring Ralph Lauren's alignment with market shifts, which contributed to a 15% increase in targeted consumer engagement. Leveraged analytics tools to assess and report on campaign effectiveness, leading to data-driven recommendations that enhanced marketing ROI by 18%.

Built social media presence of the language school in Instagram/Tiktok/Telegram with the result of an increase of students up to 130%. Managed the social media accounts by constant content creation and answering the requests. Established social media advertisements with influencers (Instagram/TikTok/Telegram). Assisted in running social media ads campaigns in Facebook Ads (Meta) for Instagram and in Google Ads for generating the additional website traffic by 14%.

Strategic Planning: Mastered market opportunity assessment using advanced tools. Digital & Performance Marketing: Proficient in Google Analytics, Google Tag Manager, Google Ads, Facebook Business, SEO tools (Moz, SEMrush), Adjust, and Appsflyer. Brand & Communication: Leveraged tools like Brandwatch, HubSpot, and Hootsuite to enhance brand equity and messaging. Research & Data Visualization: Utilized SPSS, Qualtrics, and visual tools like Tableau and Power BI for insights and presentations.

Second Upper (2:1). Professional development completed in Marketing, Data Analytics, Finance, Statistics, Coding. Learnt Python 3, SQL, HTML/CSS, Statistical Methods for data science, Google Analytics, Visualisation in Tableau and Google Data Studio, business methods, presentational approaches, German language. Obtained a number of soft skills to organise and maintain the studying/working projects, to manage teams or to communicate effectively.