Michele Moroni

Angestellt, sales & marketing director, aesse-canadiens spa
verona, Italy

Fähigkeiten und Kenntnisse

professionalità pluriennale nelle aree marketing
comunicazione
commerciale
retail
franchising
licensing anche sotto forma di consulenza da hoc p

Werdegang

Berufserfahrung von Michele Moroni

  • Current 17 years and 5 months, since Jan 2009

    sales & marketing director

    aesse-canadiens spa

    - sales (new mk development, fairs, commercial policies, agents and distributor management Italy and UE, budgeting, recovery of credit, customer care supervising, ecc) - retail and franchising (location and partner research\evaluation, start up, network management) - communication, advertising, budget, media, pr, sponsoring, events, mktg - brand and product management, mkt analysis, researches, positioning, pricing, strategies - licensing

  • 2 years and 10 months, Mar 2006 - Dec 2008

    sales & mkt manager

    exe group

    - communication, advertising, budget, media, pr, sponsoring, events, mktg - brand and product management, mkt analysis, researches, positioning, pricing, strategies - sales (new mk development, fairs, commercial policies, agents and distributor management Italy and UE, budgeting, recovery of credit, customer care supervising, ecc) - retail and franchising (location and partner research\evaluation, start up, network management) - licensing

  • 3 years, Mar 2003 - Feb 2006

    responsabile sviluppo commerciale e marketing

    naturasi - catena supermercati food e non

    - sales (new mk development, fairs, commercial policies, budgeting, recovery of credit, customer care supervising, ecc) - retail and franchising development and management (location and partner research\evaluation, start up, network management) - communication, advertising, budget, media, pr, sponsoring, events, mktg - brand and product management, mkt analysis, researches, positioning, pricing, strategies - launch of private label products

  • 3 years and 6 months, Sep 1999 - Feb 2003

    marketing e retail manager

    timberland

    - communication, advertising, budget, media, pr, sponsoring, events, mktg - brand and product management, mkt analysis, researches, positioning, pricing, strategies - sales (new mk development, fairs, commercial policies, mangement of the sales force, budgeting, recovery of credit, customer care supervising, ecc) - retail and franchising (location and partner research\evaluation, start up, network management) - licensing

  • 2 years and 3 months, Jun 1997 - Aug 1999

    marketing e communication manager

    gruppo Diadora-Invicta

    - communication, advertising, budget, media, pr, sponsoring, events, mktg - brand and product management, mkt analysis, researches, positioning, pricing, strategies - licensing - retail and franchising (location and partner research\evaluation, start up, network management) - trade marketing (big chains and dept. stores)

  • 2 years and 5 months, Jan 1995 - May 1997

    marketing e trade marketing manager

    lego

    - communication, advertising, budget, media, pr, sponsoring, events, mktg - brand and product management, mkt analysis, researches, positioning, pricing, strategies - licensing - retail and franchising (location and partner research\evaluation, start up, network management) - trade marketing

Ausbildung von Michele Moroni

  • marketing e comunicazione

    master università venezia

  • univ bologna

Sprachen

  • Italian

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

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