Murat Demir

A company in the construction sector, my main responsibilities included designing growth strategies and evaluating related plans in regular meetings with the management. I was also responsible for training and supervising young employees. Additionally, I created performance portfolios, conducted financial planning, and developed business plans aimed at achieving the company's growth objectives. This tasks required strong organisational skills and ability to work closely with different teams.

Leading with a core focus on Channel& GTM strategy. I managed a high-performing team of 2 Managers and 7 Specialists, driving diverse sales project. My responsibilities were +300.000 customer, +400 distributor, and +2.500 route, optimising distributor&company P&L. Collaborating directly with sales channels and leadership, I pushed sales growth and productivity strategies for Turkey's snack and beverage sector. Defining Service to Sales efficiency KPI's, ensure cross-functional alignment for project success.

As a Sales Strategy and Planning Manager at PepsiCo HQ, I reported directly to Traditional Trade Beverages Sales Director. My responsibilities encompassed to essential tasks including maintain provide communication between central functions and sales fields, making critical decisions, addressing daily operational matters, managing short-term promotional initiatives, monthly price activities, coordinating Trade Marketing efforts,and actively participating as a project member or leader related to TT Beverage.

As a Sales Manager overseeing the Central Anatolia, Eastern Anatolia, and Black Sea Regions. I took charge of a comprehensive operational scope. This included the management of 3 Regional Managers, 65 distributors, 18 Sales Chiefs, 2 Sales Analysts, and 202 Sales Representatives. My role covered various aspects including team leadership, distributor governance, target driven sales management, and resolution of region specific challenges.

Driving Sales Team Development;I managed end-to-end sales team development initiatives, from comprehensive training modules to seamless execution and deployment in the field. Notably, I pioneered the Field Sales Team Health Check (H&C) process for the Beverages division, contributing to improved operational efficiency. Strategic Training Leadership;I undertook pivotal role as the Go2market Project Training Leader during Turkey's largest ERP Project. A remarkable highlight was training 2.500 employees.

Across my career, I've excelled in leadership roles; Between January 2005 and December 2007, I directed Organize Trade as a Regional Manager, overseeing team growth, targeted business operations, store interactions, and effective execution. I later took on the West İstanbul Europe and Trace region. From January 2008 to September 2013, I managed diverse regions as a Leader Regional Manager, focusing on team development, profitable business strategies, distributor relations, and competitive execution.

I started at Pepsico in 1995 and I did a lot of critical roles in the company. Firstly, I had responsibility analysis sales data and reported the Sales Manager and Plant Manager. Afterwards, I got a new position in HQ and I reported to the Budget Manager. After 2 years, I joined the direct sales team in the big part of the İstanbul region. My position was Sales Support Manager on that team. Thus, my front -line sales journey started and I worked in different positions.