Murilo Macul

Angestellt, Head of Design, ORDA Technologies GmbH

München, Germany


innovative thinking
design thinking
communication as a passion
Corporate Design
Corporate Identity
User Experience
Interaction Design
human centered design
art direction
Business Design


Professional experience for Murilo Macul

  • Current 4 years and 11 months, since Sep 2019

    Head of Design

    ORDA Technologies GmbH
  • Current 5 years and 11 months, since Sep 2018

    Art Director, Design & Product


    In this role, I'm the responsible person for all assets related to graphics and visuals that are shipped in our communication channels. I'm also driving, together with the Creative team, the concepts and production of high-end campaign films. Within the product department, I'm ensuring that all the visual content we ship have the Freeletics Brand direction and perform with excellence in providing our users a delightful experience that's well aligned with our coach messages and motivational content.

  • 1 year and 5 months, May 2017 - Sep 2018

    Digital Product Designer

  • 9 months, Sep 2016 - May 2017

    Jr. Product Designer


    Product Designer (UI/UX)

  • 1 year and 7 months, Mar 2015 - Sep 2016

    Interaction Designer

    HRinstruments GmbH

    Responsible for the User Experience and Interaction design of our new product HRiMirror.

  • 2 years and 3 months, Jul 2014 - Sep 2016

    CCO / Co-founder / Expansion Director


    Responsible for the Creative Direction of the company, orienting the User Experience and Design teams in combination with the development teams to provide the best solutions for our customers and partners. Managing the Marketing directions and strategies together with the team. Planning the Expansion of Nearbee to the International Market.

  • 1 year and 9 months, Jul 2013 - Mar 2015

    Designer, Art Director, Business Design


    Freelancer Designer for the most various clients and Brands. Specialised on Branding, Identity and Digital Design.

  • 4 years, Aug 2009 - Jul 2013

    Art Director

    Portal Publicidade

    Art Director and Designer developing Advertising campaigns and digital experiences.

  • 2 years and 10 months, Nov 2006 - Aug 2009

    Art Director

    Desafio Comunicação Integrada

    Junior Art Director helping the creative departments with visual concepts and ideas

Educational background for Murilo Macul

  • 5 years and 7 months, Jan 2007 - Jul 2012

    Marketing & Strategy

    ESAMC (Campinas/Brasil)

    Marketing, Advertising, Creativity, Business Development, Strategy.


  • English

    First language

  • Portuguese

    First language

  • Spanish


  • German



Singer/Songwriter @ João e os Poetas de Cabelo Solto (Brazilian Music Project)
Surfing and Skateboarding
Singer/Songwriter @ João e os Poetas de Cabelo Solto
Creative Writing

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