NEHA GUPTA

Design Lead resp. to develop & design visual designs, user flows, wireframes, prototypes, UIs, collaterals, videos, brand design, media design, & business ppts. Manage end-to-end projects from problem definition to crafting high fidelity mock-ups, while collaborating with dev team & product owners in fast-paced Agile team. Ensure a good workflow within the team, manage daily business, work closely to constantly evolve the product & user experience along with company’s creative assets & service offerings.

Conducted user testing and analysis to optimize insurance app forms, streamlining the process for both policyholders and the internal team. This effort decreased form abandonment rates by 30%, leading to improved conversion rates & increased user engagement. Developed intuitive UIs for products, ensuring seamless navigation & accessibility for users dealing with critical financial info. This resulted in a 25% reduction in error rates, decreasing the need for on-call assistance & enhancing user satisfaction.

Worked as a Design Lead for Karmic Events, an events advertising & marketing company. My role involved conceptualising designs for large corporate and business events, brand identity, logo, collaterals, company's marketing & advertising strategies & provide instructions to our in-house production team. Thoroughly worked on UIs for Web/ mobile apps and designed social media campaigns. Have managed and worked with cross-skilled teams, managed client/ stakeholder meetings and business development activities.