Nadine Machmeier

- Lead for digital transformation projects, implementation of team change processes - Defining of product roadmaps, team visions and missions, product strategies, business KPIs - Product Lead - Project and Cooperation Management - Team and B2B workshops and trainings

- New business cases to extend the mortgage lead business into further stages of the customer lifecycle and participate along the value chain (e.g. lead commission system) - Pricing strategy for mortgage lead products and new business lead products - B2B interviews and workshops with target group and partners for new business strategies - Product discovery, product-market fit and implementations of mortgage B2B products

- Responsible for revenue, budget and cost planning - Defining and presenting product roadmap and quarterly product initiatives to ELT - Implementation, testing and iterations of MVPs (e.g. CRM App, lead recommendation tool) - Measurings, analyses and surveys to improve and scale business - Customers: Interhyp, Dt. Bank, Postbank, Wüstenrot, Sparkassen, Broker

- Defining advertising strategy for the publishing portfolio based on market opportunities - Implementing new clients to the publishing portfolio: contracts, strategy

- Marketing and sales strategy for new women vertical - Development and go to market strategy of new innovative sales concepts: native advertising, blogger concepts, data-based packages

- Responsible for revenue, budget and cost planning, pricing strategy, B2B budget - Leading of strategic cooperations: Volkswagen, Barmer, Techniker Krankenkasse - Management and restructuring of the marketing department

- Implementation of new online advertising formats and newsletter advertising - Development of marketing concepts for ‘BILD.de’ social media activity - Launch marketing, sales and price strategy, market positioning of Stylebook.de

- Conceptual design of integrative online and cross-media sales concepts - Project management of integrative collaborations together with clients, online production, and online editorship (e.g. Toyota on Eltern.de, Otto on Brigitte.de)

 Strategic support for advertising sales director and the board of directors  Control and implementation of portfolio sales concepts  Coordination and organization of different events (e.g. Dreamball, FiFi Awards)