Natalie Blacker

I specialize in driving brand development, managing talent, and executing marketing strategies. I refine brand identity, oversee campaigns, and collaborate with teams to create compelling content. I source and manage high-profile partnerships and talent, negotiating contracts and activities. Additionally, I create and implement strategies, optimizing performance across platforms to enhance brand visibility and engagement, ensuring all efforts are aligned with client goals.

+ Oversee global marketing for a heritage counterculture entertainment brand called “The Freak Brothers.” + Developed strategy for brand, TV series, cannabis and apparel. + Direct all marketing efforts including creative, social, PR, content, experiential, product, e-com, performance and partnerships (in-house and agency). + Work with streaming and distribution to develop marketing campaigns in Americas and Europe. + Culture Strategy + Lead all collaborations and partnerships.

Lead Americas & global marketing initiatives such as social, collabs and culture activations. Creative direct, develop and execute multichannel campaigns leading to increased sales and consumer brand awareness. Developed strategies for experiential, PR, partnerships, collaborations, influencers & ambassadors programs. Create marketing calendar & activations supporting wholesale and e-commerce. Work directly with global to develop messaging and cultural marketing strategies for brand equity drive.

Formulation and execution of brand communications strategy, social and digital marketing campaigns. Research, project management, partnerships, influencer and creative development across multi platform channels to maximize consumer awareness, engagement and develop long-term authentic brand recognition.

Establish brand messaging and brand positioning strategy. Drive stories and campaigns and provide guidance to achieve success. Manage relationships with external program partners and influencers to ensure communication consistency across campaigns, events and research programs. Write press releases, program overviews and pitches / briefs. Conceptualize visual communication elements.

Lead & partnership development, client management, building of influencer, social media and digital marketing campaigns across all categories & platforms including editorial, e-commerce, digital & print.

Social Media Week (SMW) is a bi-annual global conference with the aim to promote and explore the latest developments in social media in relation to business, government, and nonprofit sectors.

Ladies Lotto is a finely-cultivated online international lifestyle and networking community aimed at developing the professional and personal success of independent women.

Studio Number One (SNO) is a boutique full-service creative agency founded by world renowned artist Shepard Fairey (OBEY GIANT).

NYLON Magazine is an American (digital and print) magazine that focuses on pop culture and fashion. Directed all strategy and partnerships for non-endemic, technology and spirits brands. Developed new editorial opportunities and marketing programs for the these categories. Maintained collaborative efforts with brand, editorial and publishing teams for increased business development. Exceeded financial goals; contributing to $1 million + print and digital issues.

Film Editing (Final Cut Pro), Graphic Design, Documentary Film making, Critical Studies, Gender Studies, Film Production.

Communications, New Media, Journalism, Public Relations, Marketing, Marketing Research