Nathan Risch

– Manage BMW Genius How-To Videos that are featured on the BMW USA YouTube channel, website, emails, apps, and various other customer touch points. – In charge of all content in the BMW Genius app which is used in all BMW USA dealerships by the Genius Team and is available to the public for a quick reference. – Manage BMW Relay app content which is available to all BMW USA and MINI dealerships. This internal app provides product information to help provide a premium vehicle delivery experience.

Provide digital marketing and brand management support and consulting with an emphasis on building a solid brand image across social media channels. Clients include: BMW Car Club of America, BMWBLOG, Geoff Sykes Racing, Adventure Drives, Oceanside Motorsports, BMW CCA - San Diego Chapter, The Flying Pig Pub & Kitchen, Insite Photography

As a Michelin Brand Ambassador, I share my experiences with Michelin products and events with the BMW community. Activations include: Michelin Pilot Experience for the Pilot Sport 4S, Michelin 25th Hour launch event for the Pilot Super Sport, New Tire. New Track. New Orleans. launch event for the Pilot Sport A/S 3, BFGoodrich Rival tire launch, and participated or attended many events including the North American International Auto Show, 24 Hours of Le Mans, and FIA WEC races at COTA.

- Editor for the club's Roundel Weekly newsletter that summarizes stories from the BMW CCA website and from around the internet covering the entire BMW brand and lifestyle. Currently the newsletter gets distributed to over 42,000 members. - Digital Content Manager in charge of planning, creating, and scheduling of quality content for the BMW CCA website, Facebook page, Twitter account, and Instagram.

As a BMW Genius, I was responsible for delivering comprehensive product information and a delightful customer experience throughout the sales process. My goal was to improve the efficiency of the sales department through my product knowledge and technical support. By being the pinnacle resource of information for the client, I ensured that they got the most out of their BMW by understanding the benefits of the features on their Ultimate Driving Machine.

- Advertising Manager: In charge of all advertising for the club's newsletter, website, and events. Increased yearly advertising revenue by over 20% in first 6 months. - Social Media Manager: In charge of planning, creating, and scheduling of quality content for the chapter's Facebook page and Twitter account.

Content Management and Digital Storytelling

PMI Project Management Certification

Minor in mathematics