Nejla Resid

Managed and grew a portfolio of Tier-1 accounts, acting as the main commercial and technical point of contact Ensured successful campaign delivery by proactively monitoring performance, resolving platform and ad-serving issues, and aligning outcomes with client KPIs Collaborated cross-functionally with Product, Tech, and Finance to deliver a seamless customer experience Supported contract discussions and renewals with partners, contributing to longterm account retention and revenue growth

Managed and grew strategic relationships across SSPs, DSPs, agencies, publishers, and technology partners Partnered with internal global teams to resolve complex issues while protecting revenue and strengthening client relationships Delivered performance reporting and optimisation insights to support account growth and retention Owned Google Open Bidding partnerships and malware prevention initiatives, contributing to platform stability, trust, and monetisation

Led the end-to-end integration and ongoing management of programmatic sources Drove continuous partner performance improvements using scorecards, KPIs, and structured assessments Supported internal and external stakeholders in building robust measurement frameworks and reviewing reporting outputs to ensure clarity, accuracy, and actionable insights Leveraged first- and third-party data to identify media opportunities, audience insights, and inform strategic decision-making

Reported directly to the CEO, leading the Account Management team; Involved all operational areas of the company : ran interviews, provided a smooth on-boarding and training for the new team members ensuring that the company culture / people integration is a primary part of success; Media buying experience - launched & optimized campaigns on several DSPs on CPM basis through JS Tags

Meeting the team's quarterly KPIs, regular analysis of sources, involved in various consultative tasks to help support direct and indirect sales groups; Coordinating activities and resources between internal teams: sales, account management, operations and finance; Full relationship management of selected top publisher accounts, Online and Mobile;

• Understand the account needs and proactively provide solutions to increase the account • Launch and optimize campaigns on web and mobile • Manage & optimize performances to maximize revenues • Media buying on different platforms for mobile subscription on CPI/CPM/CPC basis • Track campaign effectiveness • Continuously monitoring the market and competitors

Establishing and maintaing commercial liaisons with cafes, hotels and local business Contract negotiation and proposal development Use of PR, Social Media and other tools to reach consumer customers Prime responsibility for all events management

•Monitoring and uploading banners for the logout pages; • Conception and optimization of international online marketing activities •Test registrations and test campaigns with the new performance marketing contacts; • Analysis, assessment and optimization of international campaigns for all the games; • Maintenance and management of all partner data for international campaigns in the field of performance marketing; •Structuring and testing new tools for the area of performance marketing.

•Regular market and competition monitoring; •Researching, identifying and acquiring new cooperation contacts all over the word; •Monitoring, controlling and optimization of existing campaigns and partnerships; •Creating marketing analyzes; •Monitoring the TV campaigns; •Implementations of tracking solutions.

•Building customer database; •In-store and online advertising; •Door-to-door honey selling.

Marketing