Nejla Resid

Reported directly to the CEO, leading the Account Management team; Involved all operational areas of the company : ran interviews, provided a smooth on-boarding and training for the new team members ensuring that the company culture / people integration is a primary part of success; Media buying experience - launched & optimized campaigns on several DSPs on CPM basis through JS Tags

Meeting the team's quarterly KPIs, regular analysis of sources, involved in various consultative tasks to help support direct and indirect sales groups; Coordinating activities and resources between internal teams: sales, account management, operations and finance; Full relationship management of selected top publisher accounts, Online and Mobile;

• Understand the account needs and proactively provide solutions to increase the account • Launch and optimize campaigns on web and mobile • Manage & optimize performances to maximize revenues • Media buying on different platforms for mobile subscription on CPI/CPM/CPC basis • Track campaign effectiveness • Continuously monitoring the market and competitors

Establishing and maintaing commercial liaisons with cafes, hotels and local business Contract negotiation and proposal development Use of PR, Social Media and other tools to reach consumer customers Prime responsibility for all events management

•Monitoring and uploading banners for the logout pages; • Conception and optimization of international online marketing activities •Test registrations and test campaigns with the new performance marketing contacts; • Analysis, assessment and optimization of international campaigns for all the games; • Maintenance and management of all partner data for international campaigns in the field of performance marketing; •Structuring and testing new tools for the area of performance marketing.

•Regular market and competition monitoring; •Researching, identifying and acquiring new cooperation contacts all over the word; •Monitoring, controlling and optimization of existing campaigns and partnerships; •Creating marketing analyzes; •Monitoring the TV campaigns; •Implementations of tracking solutions.

•Building customer database; •In-store and online advertising; •Door-to-door honey selling.

Marketing