Nico Laruina MBA

In charge to drive commercial transformation across all categories in Nestle Austria. Responsible for category, channel and shopper Strategie. Leading Strategic net revenue management and also Integrated commercial planning. Managing a team of direct and indirect reports.

Based in the German headquarters of Nestle Purina I’m responsible to set up the strategy for the whole discounter channel (Lidl, Aldi, Netto, Penny and Norma) in order to grow the category pet food across the different retailers. Working closely with both sales and marketing in order to create a purposeful, relevant and winning strategy. First job in channel and category Management and first job in German.

Leading the global strategy and product development of the core business at Montblanc including most iconic Meisterstück and Starwalker but also all stationeries, inks and refills and desk accessories. Presenting and validating plans directly with category director and CEO. In charge of 3YP and category financial reports for the whole writing instruments category. 3 direct reports.

Based in the German Headquarter, I led the whole Air Wick brand for The DACH region ( Germany, Austria and Switzerland) including local strategy adaptation, financials, media planning, sales. 3 Direct reports.

- Driven global pipeline for the candle, wax melt and slow release segments and after few month on the role also global fragrance strategy and pipeline (1st purchase driver for air freshener users), design footprint and breakthrough innovations - Analyse global financial data, monitor markets performance and deep dive into consumer insight - Report directly to a member of company TOP 400, EVP and SVP.

- Drive innovation through breakthrough concepts, new product development and relevant strategy for nº1 The Body Shop range and men’s category - Manage in-store retail environment including space management - Monitor and analyse on-going performance and launch tracking and share with senior management - 1 direct report

•Manage Lancôme skincare’s catalogue (Premium Lines, Sun care, Body Care and Men Care) •Develop concept, mechanics and material for local campaigns in very strategic period of sell out •Manage Lancôme’s overall digital strategy including online media campaigns, SEM, Social Media, Webmastering, e/commerce and eCRM. •Manage 1 direct report (Assistant Brand Manager) and 1 Community Manager.

Internship at the British Embassy in Paris helping French companies setting up their business in the UK

MA in foreign languages and literatures (English, French and Spanish); 100% AND LAUDE