Nico Nink

Drove strategic development of international key accounts to increase growth and profitability. Coordinated national Account Managers to align strategies and cross-market activities. Engaged and negotiated with C-level stakeholders to identify mobility needs and secure long-term loyalty. Led strategic development and implementation of international AI projects, leveraging AI-based solutions to optimize processes, enhance system efficiency, and boost revenue growth.

GenAI Portal: Led development of Mercedes-Benz’s Generative AI portal (Azure-based), cutting document review effort by >70%, achieving 97% confidence and multi-million value. Defined vision and roadmap from PoC to rollout, managing agile delivery and stakeholders. Fully built on Microsoft Azure (Azure SQL Database, Blob Storage, Azure AI Search, REACT) Retail of the Future: Drove EU sales system cloud transformation, optimized processes, and implemented the agency model.

Implemented the strategic design of the future customer journey across digital and physical channels, achieving successful standardization, integrating key analytics metrics, and fostering cross-functional alignment. Defined KPI‑driven measures to enhance customer satisfaction and loyalty, achieving a Customer Loyalty Index improvement of about a tenth and nearly 10 percent increase in delivery satisfaction.

Owned core modules of One Touch Retail, a flagship EU digital sales system, ensuring delivery, stakeholder alignment, and agile execution. Enhanced blueprint sales app through continuous optimization. Directed end-to-end delivery (Scrum, Jira, Confluence), managed China team improving velocity by 20%, delivered secure cloud-ready architecture, and aligned roadmap with business goals across legal, finance, and IT.

Developed strategies for testing and introducing advanced technologies, alternative drives, and fuels in the Executive Board Department, including the Diesel Exit Program—enabling 17M liters of biofuel and targeting ~50,000t CO₂ reduction by 2025. Built strategic cooperation with SNCF, prepared board-level decision papers, supported EU innovation rollouts, and executed tech and regulatory assessments for next-gen transport.

Drove Aftersales transformation through strategic change management amid declining service volumes. Developed and executed a comprehensive service strategy, designed consulting concepts for retail, and created communication and decision documents for divisional and board-level management. Managed projects and daily operations to ensure timely delivery and alignment with strategic goals.

Managed key account activities for LLOYD Shoes and provided strategic customer consulting. Applied ad solutions expertise with ROI focus using SA360, data integration, and cloud technologies. Developed and implemented marketing strategies to boost brand performance. Planned and executed three integrated campaigns across five channels, achieving strong CTR and managing a €500k media budget with measurable ROI.

Marketing und Controlling, Kommunikation und Media, Beschaffung und Produktion