Nicola Podda

• Creative support for companies active in the e-commerce, sport and marketing business • Creative support for indipendent customers, writers, movie makers and musicians. • Create, supervise and nurture corporate image, brand consistency, advertisement in both channels (BTL/ABL), UX and UI Design, for B2C and B2B outputs • Reach and conquer uncharted territories, creatively speaking, within the available resources and the market's landscape

• Developing excellence through innovative & creative concepts across all media • Communicating design visions and rationale clearly to clients and design teams. Conceptualize, visualize and design user experiences • Meet with clients to outline their needs, obtain background information and determine their budget and timelines • Involved in developing the clients culture and quality standards. Attending conferences, press releases, exhibitions and expos

• Leading design direction for most of the design needs from SEO,CRM,SEM including 15 countries • Developing banners, headers, landing pages, pop up, facebook ADV and G.S.P. campaigns • Research for design new trends/updates (UI/UX, Readability, Typography, Colors Scheme) • Set a PSD architecture plus matrix layout in order to fix standard usability and increase flexibility in all the design output • Set a "manual of good practice for online ADV" in order to avoid tunnel vision/banner blindness

• Attending client meetings to understand the business objectives and client requirements • Developing concept matching client requirements • Developing banner, headers, landing pages and pop up • Think creatively-use innovative ideas to come up with new ADV concepts • Gather information and data through research and develop design briefs • Performance check thought design A/B testing (content side, emotional side, c.t.a.) • Design Case Study for a better readability in all the creative concepts

• Manage a 6-person in-house • Inspiring creativity "out of the box" • Developing the structure of the design department/ maximise the potential and expertise within the department • Overseeing each member's personal design including performance appraisals-monitoring succession planning • Trends-improvements in both techniques-technology that are relevant to the business-assessing will contribute to the business & its clients • Responsible for maintaining-monitoring the department as a cost centre

Focused on Urban-Landscape Design, Sociological impact's Architectures projects, Expo 2015. Resume of my duties: • Brand Image finalization trough case study on target customer and strategies for reaching target markets • Corporate Identity from scratch: logo, official papers, website • Brand Recognition and Brand loyalty set up trough different channels: BTL advertisement on social media and newsletter, ATL advertisement on press release • Managing, administration, updates of blog and press content

• Ensure and supervise the security for spa visitors and swimmers • Giving first aid if needed • Giving water aerobic lessons • Looking after sauna facilities and their technical maintenance

• Planning and projecting graphics for new and ongoing projects • Programming and maintenance of websites through flash (AS 2.0) and html-css • Concept building concerning Brand image and Brand recognition • ATL advertisements for brands like 55DSL, Diesel, Peuterey, Shoe Bijou, Bjon Borg on NitePeople press • Printing set up concerning all the ATL advertisement • Development of branding strategies for NitePeople Brand recognition

• Development of graphics for different urban projects • Collaboration with different city council departments in the range of the governmental strategy for urban planning activities in the city of Milan • Establishing urban planning maps including technical and graphical content

• Assistant Lecturer for the course: Instruments and techniques for representing urban environments, a course held by Dr. Cazzaro Paolo. • Showing students how to use specific software for illustrating and planning • Explaining and valuating the results

Graduate Degree in Urban Planning Thesis: An interpretation of a contemporary landscape, a reflection of the Emscher Park in Germany.