Nicole Scott

• Designed and implemented content strategies for social media, created relevant content, and maximized community engagement and growth based on outlined KPIs for up to 5 clients • Provided account support to more junior team members on client programs and leads enterprise level client programs

• Developed and implemented a community management strategy (CM 2.0) based on data, trends and consumer insights and lead training on it • Created engaging content for the monthly social media content calendar • Created social ads • Compiled weekly social media analytics reports and provided insights based on the data to help drive more informed decisions for content creation and campaign management

• Helped to develop content strategy and manage the social media community for one of Purina’s leading Cat Food Brands • Planned and implemented messaging strategies to drive engagement • Monthly and Quarterly reporting on social media to inform senior management of progress of select Purina’s social media • Supported the planning, execution and project management of key digital marketing programs

• Provided marketing support for flyer programs for departments within hardline groups for Zellers by liaising with merchant teams and the marketing department resulting in far less errors at final stages of flyer production • Developed a new streamlined process for flyer ad planning that is more organized and proficient