Nidia Ivonne Torres Leal
Angestellt, CRM Manager, General Nutrition Center
Abschluss: Barchelor's degree, Universidad Autónoma de Nuevo León
Böblingen, Deutschland
Über mich
With over 10 years of experience in marketing, I am a strategic and results-driven professional. My expertise includes optimizing customer experiences, leading senior-level CRM management, and conducting quantitative market research. I have honed my skills in crafting targeted campaigns and effective communication strategies. I possess a nuanced understanding of market and customer perspectives, which enables me to make informed decisions. As a senior specialist in customer market research, I have successfully led initiatives to improve loyalty panels, orchestrate omni-channel improvements, and implement marketing automation. With a keen eye for detail, analytical prowess, and a customer-centric mindset, I have navigated the intricacies of data interpretation and trend identification, ensuring alignment with corporate objectives. With a strategic approach and proficiency in problem-solving, I am ready to contribute my skills to dynamic teams.
Werdegang
Berufserfahrung von Nidia Ivonne Torres Leal
Bis heute 2 Jahre und 11 Monate, seit Nov. 2021
CRM Manager
General Nutrition Center
• Devised and executed strategies to increase customer loyalty • Conducted both quantitative and qualitative research • CRM Campaing strategies to increase customer retention • Orchestrated improvements to the omnichannel customer experience journey • Led initiatives to improve loyalty dashboards
3 Jahre und 9 Monate, März 2018 - Nov. 2021
Head of CRM
General Nutrition Center
• CRM campaing execution to drive customer loyalty • A/B testing strategies to increase mailing campaings Kpis • Developed and maintained loyalty dashboards to facilitate strategic decision-making • Analyzed consumer behavior patterns to drive targeted marketing efforts • Mentorship and coaching customer service team to increase SLA and Customer Satisfaction
11 Monate, Mai 2017 - März 2018
CRM Coordinator
Farmacias Benavides
• Loyalty promotions analysis • Mailing campaing managment • Loyalty data interpretation and trends
1 Jahr und 7 Monate, Okt. 2015 - Apr. 2017
Market Research Analyst
Farmacias Benavides
• Market share and trends tracking • Market research • Understanding of brand funnels
1 Jahr und 1 Monat, Okt. 2014 - Okt. 2015
Business Intelligence Analyst
IMPAC
• Market behavior analysis • Price tracking • Market research
1 Jahr und 7 Monate, Apr. 2013 - Okt. 2014
Marketing Assistant
Cosmocel
• Marketing campaigns development • Customer research
1 Jahr und 7 Monate, Okt. 2011 - Apr. 2013
Market Research Analyst
PepsiCo International
• Quantitative market research analysis • Research design and implementation
Ausbildung von Nidia Ivonne Torres Leal
4 Jahre und 6 Monate, Juli 2006 - Dez. 2010
Marketing
Universidad Autónoma de Nuevo León
Sprachen
Spanisch
Muttersprache
Deutsch
Gut
Englisch
Fließend