Nikola Stanchev

I develop tactical plans to acquire corporate clients and expand databases through targeted market analysis. By identifying growth opportunities and assessing client needs, I formulate strategies to deepen relationships and increase service utilization. I analyze acquisition and retention activities to provide data-backed optimization recommendations while delivering regular progress reports and proactively addressing project challenges to ensure consistent results.

I managed website content and collaborated on SEO/SEM and paid social campaigns. I owned end-to-end email marketing, from template creation to database analysis, utilizing A/B testing to refine strategy. By developing targeted lead generation plans, I drove a 10% increase in qualified leads in my first quarter. I also defined KPIs, monitored digital campaign performance against ROI, and delivered weekly reports to ensure data-driven growth.

I developed and implemented digital growth strategies that increased online donations by 40% year-over-year. I managed data-driven marketing tools and executed paid social media campaigns while utilizing strong analytical skills to evaluate the end-to-end customer experience across multiple touchpoints. Additionally, I measured and reported on the performance of all digital marketing campaigns, assessing them against specific ROI and KPI goals to ensure continuous optimization.