Nils Gerstner

Digital Activation Manager for all digital lead DTC Exclusive Badge Of Sports articles. - End-to-end campaign execution from Agency Brief until Market Roll-out - Alignment with product teams about campaign calendar planning and campaign articles - Creative Agency Briefing for Concept/Toolkit Creation - until the finalised Toolkit & Asset Handover to the in-house Adidas Content Managers

Digital content management & planning across several digital touchpoints within the global adidas retail landscape. - Management of content schedules for over 1000 digital touchpoints globally, focusing on a close collaboration with the Brand Flagship London & Paris Marketing Team to ensure tailor-made usage of +100 digital touchpoints - Alignment with respective BU retail counterparts on digital deliverables & seasonal campaign planning for best in-class instore campaign execution.

Working in the European Retail Marketing Activation team bringing to life impactful marketing campaigns across Europe from concept to execution. - End-to-end responsibility of conceptualizing, executing and tracking Adidas Sport Performance Brand Marketing Campaigns for 60+ PoS - on average 1 main window campaign per month + several secondary campaigns - focusing on the Adidas Football category

- Campaign toolkit creation of several FW18 football footwear & clubs campaigns - Activation content and framework creation for key FW18 football footwear campaign with ready to implement handover to local markets - Stakeholder alignment with Sports Marketing, Brand Design, CtC, Brand Communication and external creative agencies.

- Conceptualizing and executing Adidas Sport Performance Brand Marketing Campaigns for 60+ PoS - on average 1 main window campaign per month + several secondary campaigns - especially focusing on the Adidas football category. - Supporting Western Europe HQ marketing managers to deliver an aligned approach to the Adidas Sport Performance Brand Marketing Calendar. - Supporting local Marketing Activation teams (5 clusters) with planning, executing and activating multiple campaigns throughout the month

- Secondary Adidas sport performance campaign management focusing on the In-Store Communication and 3D-Fixture implemented across +50 own retail stores in Western Europe - Tracking the On-Time-In-Full PoS campaign toolkit delivery from the different Adidas sport performance business units and analyzing the caused cost increase for implementation due to late delivery - PoS-Material Complaint Management and ad-hoc alignment with multiple involved agency as a follow-up

- Brand activation for Adidas AG - Retail- & Eventmanagement - Sell-In support - Sales Activation - Product Merchandising Experiences: - Brand Event Execution - Brand Engagement - Retail Services - Brand Communication