Nina Spengler
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Nina Spengler
- Current 4 years, since Jun 2022
Senior Manager | Team Lead Affiliate Marketing
Springer Nature
- 1 year and 2 months, Apr 2021 - May 2022
Senior Marketing Manager I Channel Lead
Springer Nature
- 4 years and 9 months, Jul 2016 - Mar 2021
Manager | Channel Lead
Springer Nature
Strategic planning, conception, optimization - Development of the channels: Affiliate, display & print - Expansion of cooperations & partnerships - Budget responsibility: budget allocation and control - Online marketing training (for authors and editors) - Partner communication optimization: Implementation of a CRM system - Contract management/ negotiations ---- Strategic planning, Affiliate, display & print - Establishment of an author affiliate program
- 7 months, Dec 2015 - Jun 2016
Senior Marketing Manager
Freelancer/Selbständig
- 7 months, May 2015 - Nov 2015
Senior Product Specialist Performance & RTB
Pacemaker AOS GmbH - Ströer Digital Group
- Display Marketing/ RTB - Optimization - development of daily work processes at the account and campaign management - cooperation with the management, the data science, campaign management and sales team (forecast , analysis, development) - comprehensive advice and on-going development of customer and optimizing of their campaigns - preparation and execution of customer presentations
- strategic media planning and optimization (affiliate, display, mobile and print) - on-/ off-site tracking (e.g. cookieswitsh integration and testing, attribution modelling) - mobile tracking - conceptual marketing development of the momox app - controlling and guiding external service providers and agencies - cooperative marketing - contract management and contract negotiation
- 2 years and 9 months, Jul 2010 - Mar 2013
Beraterin Media
pilot Berlin GmbH
- strategic media planning and optimization (with foucs on display & mobile) - high budget responsibility - client consulting - consulting for website optimization - cooperative marketing - project management - competitives analysis
- 1 year and 6 months, Jan 2009 - Jun 2010
Projektmanagerin Marketing & Sales
Magic Internet GmbH / MyVideo.de, Pro7Sat1 Media AG
- project management - control of marketing activities - forecast and planing of reach and revenue - accounting and control of external service providers - media planing (Display, Print, TV) - cooperative marketing - creating of concepts for sales/marketing
- 5 months, Aug 2008 - Dec 2008
Junior Produktmanagerin
N24 Multimedia/ ProSiebenSat.1 Media AG
- calculation, creation and control of media planning - directing and planning the marketing activities and revenue - planning and implementation of on-air- and off-air campaigns - conzeption and implementation of the CRM- strategy - product strategy, conceptual development and optimization of the website n24.de - user-tracking - newsletter marketing - SEA - competitive and revenue analysis - cooperative marketing
- 9 months, Nov 2007 - Jul 2008
Trainee Produktmanagement, N24
N24 / ProSiebenSat.1 Media AG
- 5 months, Aug 2004 - Dec 2004
Radio-Reporterin
Talk Radio News Service; Washington D.C.
- 4 months, Jun 2003 - Sep 2003
Freiwilligenarbeit bei einer HIV-Kampagne/ Aufbau einer Schule (Abofour, Ghana)
pro international e.V.
- 1 year and 4 months, Jun 2000 - Sep 2001
Team Assistentin
buchhandel.de
- 1 year and 10 months, Aug 1998 - May 2000
Ausbildung zur Verlagskauffrau
MVB Marketing- und Verlagsservice des Buchhandels GmbH
Ausbildung von Nina Spengler
Kommunikationswissenschaft/ Psychologie
Universität Erfurt
Sprachen
German
English
Finnish
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