Paola Vinuesa

• Definition of JAMUY concept and model: market research, business canvas, liaison with experts (strategy, legal, tax, IT, etc.), business & financial plan • Design and development of marketing and PR strategy: brand image concept, digital marketing, offline marketing, CSR event • Product management: client segmentation , product testing, continuous quality improvement, community building • Technology management: management of suppliers, design and improvement of platform

• Responsible for the launch of a new nutritional product and brand strategy in Germany • Supervision of online marketing campaigns´ content and optimization • Responsible for the product´s P&L, budget planning and tracking • Responsible for the online shop´s design and optimization • Continuous analysis of user value, customer behavior and demand forecast planning • Contract negotiation with the suppliers, distributors and product operations

• In charge of the budget planning and monitoring for Q4 2013 and 2014 • Key point of contact and advisor for distributors on sales and marketing strategies • Organization and moderation of events with more than 100 participants, presenting and promoting the company´s products and business model • Coordination with the operations department (shipping, IT, warehouse) • Design of communication materials and plan, including various promotions and events in various languages

• Charged of a prognosis project to predict the evolution of the travel market for the next 3-6 months for 9 different countries • Advertised the above project internally and externally using different marketing tools • Collaborated with the customer satisfaction analysis and translated the comments into English • Prepared presentations of the customer satisfaction surveys for the different countries • Presented workshops for the new employees of the company • Responsible for an internal survey

• Charged of a growth strategy project to position the company in the French market through its summer camp offering • Took part in a marketing initiative to refresh C.A.F.C.A’s image: Implementing two new service offerings, giving the company a long term strategic advantage and increasing its client base by 3% • Contributed on the design of the promotional campaigns for the above service propositions

• Advised customers on products and managed after sales complaints • Managed the company´s inventory

• Contributed to the organization of “Arabes&co” the most important international Three Day event for Arabian horses taking place in Spain with more than 130 participants • Part of the team designing the promotional campaign for the event • Contacted and entertained the international judges of the event • Mediated conflicts between employees of the company

Marketing and sales

International marketing

Translations, history and business courses covering topics such as law, economics, marketing and international relations in various languages