Papa Sangoné Sall

Implementing, leading and further developing WICONA’s online presence group-wide Analyzing and identifying digital marketing optimization axis on international websites Piloting new websites development projects as product owner Measuring and analyzing the global digital performance: data intelligence Defining the social media strategy and animating the online communities Ensuring GDPR (data protection) compliance for marketing activities worldwide Managing agencies and external service providers

Digital Strategy definition, KPIs definition and target setting Digital performance analysis in order to optimize the contribution of digital to business In-depth analysis: campaigns performance, user-journey, conversion funnel, segmentation Operational & strategic recommendations Reporting for operational teams to Top Management Training & management of interns and junior consultants

Set and implemented a digital strategy for the Used trucks business Managed web remarketing solutions development projects Positioned as interface between business & developers on various IT projects Developed and steered Digital Marketing activities for Used Trucks in EMEA Managed the editorial content, ergonomics and animated the Used Trucks webpages Monitored the performance daily and implemented the monthly KPIs dashboard Trained and supported local markets in the use of remarketing web tools