Sergio Escobedo

- Planung, Umsetzung und Monitoring von Display Kampagnen - Erhebung und Evaluation von Daten zur Optimierung von Display Kampagnen - Erstellung von kundenspezifischen Analysen, Auswertungen und Präsentationen - Durchführung und Analyse von Creative Tests - Konzeption und Erstellung von Werbemittel-Konzepten in Zusammenarbeit mit unserem Grafik-Team

- Production, coordination and QA of HTML-based multi-channel communication - Reporting of campaign key figures - Client-communication - Specifications and instructions of campaign-production per client - Up-to-date e-mail Marketing trends and innovations - Working with emarsys-Suite and assistance on CMS improvements

- Project management for Full-Service clients - First level customer support for Key-Accounts - Reporting and analysis of campaign key figures - Documentation and presentations for both existing and new clients - Assistance on customer trainings - Support and development of concepts and ideas in order to increase customer loyalty and ROI - Technical support of emarsys software and its components - Campaign Managment assistance - HTML-related and CMS Templates client/intern-solutions

Production, coordination and monitoring of email communications and campaigns. Customer analysis and database management.

Project Coordination: "UHU.com in Spanish", coordination of international PoS Products and Sales incentives, communication with external agencies and with international UHU-offices

Analysis and management of OECD-related news, OECD-Mexico Website editing and updates, press database management, assistance in communication and coordination of press-releases

Telephone interviews, surveys and database update

Master in International Business. Business in Latin America, Europe and Asia.

International Marketing and Management Information Systems

International Marketing