Patricia Garcia

AI Applications Project Manager from the LuxExperience Group (Mytheresa, NET-A-PORTER and MR PORTER)

- Led CRM projects at Mytheresa, aligning stakeholders and internal teams to meet goals and timelines. - Supported cross-functional initiatives from planning to launch, ensuring efficiency and brand consistency. - Managed schedules, risks, and team collaboration while tracking progress and optimizing communication. - Shared responsibility for project success, team coordination, and customer-focused delivery.

- Managed multilingual email marketing campaigns at Mytheresa, ensuring high-quality standards and KPI tracking. - Collaborated with CRM, CX, and Retail teams on targeting, segmentation, and campaign planning. - Supported newsletter optimization, event-driven mailings, competitor analysis, and new format development. - Contributed to reporting and customer insights to enhance retention and campaign performance.

- Assisted with the preparation and delivery of sales materials (reports & presentation decks). - Supported in all tasks to the Sales Team. - Assisted in the research of potential business development for the Sales Team. - Developed and implemented Marketing Strategies. - Managed the whole process of the creation of a new webpage. - Content Management & Creation for the webpage. - Organization, management, and attention to events.

- Followed attainable project timelines and kept the team on task to complete milestones according to schedule. - Served as the primary point of contact directly to the Founder and CEO. - Acting as the point of contact among executives, employees, clients, and other external partners (M&A activities) to implement plans. - Created materials both for internal and external purposes in several languages.

- Conduct keyword research to improve search engine rankings (SEO). - Support the goals set in the marketing plan. - Creating engaging and original content targeted to their audience based on current trends. - Integrating keywords into the content and ensuring the content follows the current optimization.

- Managed marketing campaigns, CRM, and customer support. - Led brand activations, email marketing (Autopilot), and loyalty strategies. - Analyzed data to optimize KPIs and targeting. - Reduced support inquiries by 80%, increased sales by 40%. - Oversaw multi-language support, FAQs, and full website translation into Spanish. - Coordinated cross-functional teams, created CS guidelines, and supported operations and event planning.

- Identification, assembly, and organization of the necessary elements to successfully coordinate possible events. - Part of the team in charge of customer relations in a thematic exhibition within the Animecon 2018 event. - Successfully passed a theoretical unit related to the organization and management of events.

- Meeting and greeting customers, building strong relationships. - Resolving complaints to achieve positive solutions for customers. - Developed Soft skills through direct contact with clients. - Excellent organization skills in stressful situations.