Paul Gerhard

I led the entire design department and was responsible for the creative direction across branding, campaign development, and video-based advertising solutions for one of Germany’s leading cross-media sales houses. Directed the visual identity of the company and its partner brands across all touchpoints. Collaborated closely with marketing, sales, and external media partners to craft impactful visual narratives for TV, digital, and programmatic platforms.

I led the visual branding and creative design, shaping the company’s identity across packaging, digital channels, and marketing campaigns. Worked closely with product development and marketing teams to create cohesive and engaging visuals that highlight the brand’s commitment to health, sustainability, and innovation. I was responsible for designing packaging concepts, social media assets, and promotional materials, ensuring a consistent and authentic brand experience throughout all touchpoints.

Led the design team, overseeing creative direction and project execution across digital and branding initiatives. Managed the full creative production, including direction, pre- and postproduction, of the TEDx Kassel 2023 event. Served as Digital Designer for Jan Köppen, delivering tailored digital content and visual solutions. Collaborated closely with cross-functional teams to ensure innovative, cohesive brand experiences aligned with client goals.

I oversaw the visual design and creative development for communication materials promoting workplace safety and health within the construction industry. Collaborated with internal teams and external agencies to deliver clear, impactful campaigns across print, digital, and event channels. Ensured consistent branding and messaging to engage diverse target audiences and support BG BAU’s mission of accident prevention and employee well-being.

Worked on visual content creation across digital and print media, supporting branding and campaign development for fashion and lifestyle clients. Responsibilities included layout design, image editing, and the production of social media assets, as well as assisting with creative concepts and visual storytelling for seasonal campaigns.

Created product visuals, marketing assets, and digital content for an online lifestyle and home goods shop. Responsibilities included photo editing, layout design, and the development of web, social media, and out-of-home (OOH) materials to support seasonal campaigns and brand storytelling.

Designed pitch decks, infographics, and visual assets to support product communication and investor presentations for a legal AI startup. Translated complex technical content into clear, engaging visuals aligned with the brand’s tone and strategic goals.

Developed content ideas and edited short-form videos tailored for social media platforms. Responsible for cutting and refining video material, creating engaging voice-overs, and helping shape the tone and pacing of viral content aimed at a broad digital audience.