Paul Gerhard

As Creative Manager, I led the design department and drove the creative strategy for branding, campaigns, and video-based advertising at a leading cross-media marketer. I oversaw the visual identity across all touchpoints and developed impactful visual stories for TV, digital, and programmatic platforms in collaboration with marketing, sales, and media partners. By steering concept development, design execution, and production workflows, I strengthened brand presence and boosted campaign performance.

At Wholey Organics, I led visual branding and creative design across packaging, digital channels, and campaigns. Working closely with product and marketing teams, I developed cohesive visuals that highlighted the brand’s focus on health, sustainability, and innovation. My packaging, social media, and advertising designs strengthened brand recognition and improved digital campaign performance.

I led the design team at VONÜBERMORGEN, overseeing creative strategy and execution for digital and branding projects. I managed the full creative production of TEDx Kassel 2023, boosting the event’s reach and brand visibility. As a digital designer for Jan Köppen, I created tailored content that strengthened his online presence. Through close collaboration with cross-functional teams, I delivered consistent, innovative brand experiences that advanced client goals.

I was responsible for the visual and creative development of communication measures to promote occupational safety and health in the construction industry. I managed internal stakeholders and external agencies to implement clear, effective campaigns for print, digital and event formats. Through consistent brand management and target group-oriented design, I increased the reach and comprehensibility of safety-related messages, significantly supporting the mission of accident prevention & employee health.

Worked on visual content creation across digital and print media, supporting branding and campaign development for fashion and lifestyle clients. Responsibilities included layout design, image editing, and the production of social media assets, as well as assisting with creative concepts and visual storytelling for seasonal campaigns.

Created product visuals, marketing assets, and digital content for an online lifestyle and home goods shop. Responsibilities included photo editing, layout design, and the development of web, social media, and out-of-home (OOH) materials to support seasonal campaigns and brand storytelling.

Designed pitch decks, infographics, and visual assets to support product communication and investor presentations for a legal AI startup. Translated complex technical content into clear, engaging visuals aligned with the brand’s tone and strategic goals.

Developed content ideas and edited short-form videos tailored for social media platforms. Responsible for cutting and refining video material, creating engaging voice-overs, and helping shape the tone and pacing of viral content aimed at a broad digital audience.