UMA MAHESH

Lead programmatic, display, and mobile native advertising campaigns, boosting effectiveness by 30%. Integrate creative design with campaign objectives, enhancing ad engagement rates by 15%. Drive branding initiatives that increased brand visibility by 30% across target markets.

Led end-to-end creative execution for programmatic, display, and mobile native campaigns. Drove 15–30% engagement improvements through performance-led optimization and close collaboration with ad operations and tech teams to align creatives with KPIs and platform standards.

Designed and developed mobile native advertising creatives for in-app and gaming platforms, resulting in a 40% growth in ad placements and a 20% increase in user engagement Created and optimised 200+ Native Ad placement mockups, streamlining publisher onboarding and improving ad performance by increasing fill rate by 25% and render rate by 30%

Conceptualized and executed promotional attribution and hyper-local digital campaigns, that increased footfall by 35% and sales conversions by 20% for retail clients. Delivered personalized creative solutions that improved customer retention by 20%.

Executed and managed large-scale creative operations, designing and trafficking 4,800+ creatives and supporting 400+ mobile native and app-install campaigns across major S2S and performance marketing platforms, contributing to a 12% increase in revenue. Partnered with global business development teams by delivering 700+ ad placement mockups and 170+ custom ad tags across multiple native ad formats, ensuring platform compliance, seamless integrations, and improved advertiser experience and user engagement.

Managed end-to-end creative services for display and DCO (Dynamic Creative Optimisation) advertising campaigns, ensuring 100% on-time delivery. Collaborated with sales teams on creative solutions, contributing to a 20% increase in sales leads and revenue.

Executed complex Interactive Rich Media and dynamic advertising campaigns, managing all aspects from design and implementation to trafficking and analytics. Implemented performance-driven Dynamic Creative Optimization, including creative rotation with multiple images, messages, and calls-to-action, which improved effectiveness by 30% and resulted in higher engagement rates. Collaborated with engineering and product teams to resolve client issues and enhance platform functionality.