UMA MAHESH

Lead creative strategy and develop high-performing programmatic advertising assets for global affiliate marketing campaigns across multiple performance marketing verticals. Collaborate with affiliate managers and media buyers to drive campaign performance through data-driven creative optimisation for user acquisition, retargeting, and hyperlocal advertising.

Led design strategy and creative direction across brand identity, digital products, UI/UX, and website design, creating visual solutions aligned with business goals. Strengthened brand communication through engaging social media campaigns and digital assets, maintaining visual consistency and building a stronger digital presence.

Designed and produced advertising creatives and promotional videos for programmatic, display, and mobile campaigns. Maintained brand assets, visual guidelines, and campaign designs to ensure brand consistency. Improved engagement by 15–30% through performance-led creative optimisation and cross-functional collaboration with ad operations and technology teams.

Designed and developed mobile native advertising creatives for in-app and gaming platforms, resulting in a 40% growth in ad placements and a 20% increase in user engagement Created and optimised 200+ Native Ad placement mockups, streamlining publisher onboarding and improving ad performance by increasing fill rate by 25% and render rate by 30%

Conceptualized and executed promotional attribution and hyper-local digital campaigns, that increased footfall by 35% and sales conversions by 20% for retail clients. Delivered personalized creative solutions that improved customer retention by 20%.

Executed and managed large-scale creative operations, designing and trafficking 4,800+ creatives and supporting 400+ mobile native and app-install campaigns across major S2S and performance marketing platforms, contributing to a 12% increase in revenue. Partnered with global business development teams by delivering 700+ ad placement mockups and 170+ custom ad tags across multiple native ad formats, ensuring platform compliance, seamless integrations, and improved advertiser experience and user engagement.

Managed end-to-end creative services for display and DCO (Dynamic Creative Optimisation) advertising campaigns, ensuring 100% on-time delivery. Collaborated with sales teams on creative solutions, contributing to a 20% increase in sales leads and revenue.

Executed complex Interactive Rich Media and dynamic advertising campaigns, managing all aspects from design and implementation to trafficking and analytics. Implemented performance-driven Dynamic Creative Optimization, including creative rotation with multiple images, messages, and calls-to-action, which improved effectiveness by 30% and resulted in higher engagement rates. Collaborated with engineering and product teams to resolve client issues and enhance platform functionality.