Paulina Pelayo Dávila

In charge of the Marcomms department, I was responsible for the development of external communications strategies, generating public awareness on brand and products through the set up of press office, product launching events, sponsorships and other PR tools. Success references in key accounts such as Mattel, Random House Mondadori, University of Barcelona y JWT.

As part of the Corporate Communications department I was in charge of the execution and control of different communications plans, along with the press relations. I also participated in the creation, set up and development of communication skills and crisis management workshops for executives.

I was in charge of the press office for different companies, successfully positioning the image and products of companies in the consumer goods sector, transportation, hostelling and NGO’s.

Reporting and analysis of different issues related to national and international economy, writing daily for Estrategia Newspaper, and articles for Gestión Magazine.

I was in charge of the set up and execution of different exhibitions, cultural seminaries, along with the delivery of information on Chile to different publics.