Pavel Espinosa Vera

• Development of strategies based on data analysis to increase the RevPar Index for CALA region. • Responsible for creation of new analysis, tableau dashboards with key indicators and reports to measure brands, segments and market's performance to support business decisions at property levels.

• Responsible for establishing pricing strategies for transient (Direct channels, Wholesale, AAA, OTAs, GDS, Luxury Consortias) and group segments to maximize the RevPar Index year over year and increase market share vs the competitive set. • To develop and execute the E commerce strategy trough Online Travel Agencies via the extranets and Dingus Channel Manager. • To keep and foster the business relationship with key accounts such as Expedia, Booking, BestDay, PriceTravel, Despegar, HotelBeds, etc.

• Responsible for establishing the pricing strategies for the three different AM Resorts brands: Secrets, Dreams and Zöetry. The strategies differentiated by market segments, feeder countries and distribution channels. • In conjunction with the E-commerce manager, to develop the strategy in OTAs to improve the RevPar of this segment. • Implementation of annual Budget and weekly forecast by brand and by segments: Groups and transient.

• Responsible for establishing the pricing strategies by product, segments and channel distribution to increase the income for Price Travel Holding. • Responsible for establishing commercial agreements with airlines and hotels to receive negotiate rates and increase the margin ratio. leader to implement strategies through B2C (On-line/Off-line), B2B (Affiliated agencies) & Marketing to increase positioning in different search channels.

• Project leader to manage all beach destination routes and Mexico-USA feeder markets for leisure segment: Cancun, Vallarta, Los Cabos, Las Vegas, Miami. • Improvement of the revenue management system forecast accuracy.

• Responsible for establishing strategic business agreements with airlines, hotel chains, rental car companies, Global Distribution Systems to receive negotiated rates and exclusive added values for international and domestic business trips for CEMEX top executives. Travel expenses were reduced by 35% from 2009 to 2011.

• Leader of the project to manage and establish pricing strategies to increase the income from international routes: Mexico/Los Angeles, México/San Francisco, etc.

• Responsible for developing commercial strategies to increase sales and income for Bajío Region through different distribution channels: Direct Sales, Travel Agencies, Franchises, Wholesalers, Business travelers, etc. • To keep and foster the business relationship with Government Tourism Board and Convention centers.

• To lead the commercial team to create a new low-cost airline for Mexicana Airlines, taking advantage of the experienced associates and the new low-cost model.

• Responsible to increase the revenue management systems adoption.

In charge for establishing revenue management strategies for the two TOP routes for Mexicana Airlines: Mexico City – Los Angeles and Guadalajara – Los Angeles. These two routes represented 30% in revenue generation.

Estadística y Economía