Pedro José Espinel García

• Proposed and developed the strategic growth plan and revisions for the mid and long term • Defined the sales & distribution strategic plan worldwide including target clients, channels, services, pricing, & margins. • Creation and follow up of financial plans, revenues, G&A, A&P, EBIT, EBITDA, financial statements, cash flow • Definition and follow up of KPIS and reports on Gross Sales, Net Sales, Gross Margins, Net Margins, Units, ARPU, Churn

• Evaluate and propose Spanish Market’s strategic approach, considering solutions related to market segments and targets (corporate, financial, industrial, government, education, SME, channels) • Development and Implementation of Market Intelligence plan including, competitors, services and solutions, prices, terms and conditions and markets SLAs requirements • Defined the support structure including sales and customer service for the midterm

Departamento: Ventas - Comercial, Developed and implemented all commercialization strategies for Shared Hosting services nation wide Reached market leadership over the PSTN in two years Growth of clients base to over 8000 customers ($320K+ per month) Structured sales and call center teams Implemented telemarketing efforts Implemented sales plans and strategies to reach en customers and channels Signed up 100 authorized agents and 200 strategic allies (developers of various solutions and applications) Devel

Departamento: Marketing - Comunicación, Led effort to develop and deploy telephony services trough Prepaid Calling Cards world wide starting in four countries worldwide (Italy, Venezuela, Brazil and the United States) Developed and launched pre-paid calling cards line of business for the ethnic and tourist segment in Italy and the United States reaching sales of 10,000 cards per month or US$100,000 (run rate US$ 1 million in three months) Implemented product portfolio including those for strategic allies an

Departamento: Marketing - Comunicación, Led strategic planning efforts for the deployment of the first Metropolitan Area Network in the country consisting of 7 SDH Fiber Optic Rings in three cities and the deployment of value added services nationwide over SDH/TDM and HFC Developed and launched clear channel and frame relay products for the data and Internet corporate segment Achieved US$400,000 monthly recurrent revenues from corporate clients in 15 months Developed and launched voice over IP (VOIP) servi

Departamento: Marketing - Comunicación, Developed and implemented marketing strategies for bulk products representing US$70 million or 70% of the companys revenues Developed and managed Advertising and Promotions (A&P) budgets equivalent to US$ 7.7 million or 11% of revenues Developed and implemented a price promotion strategy resulting in the increase of plant capacity usage from 50% to 95% in three months Developed and launched the companys first line of poultry products Developed and launched the fir

Departamento: Marketing - Comunicación, Responsible for the introduction of a pastry line of products to compete against Nabisco (market leader with a 45% of share) Conducted market analysis regarding competitors, market shares in volume and revenues, and product mixes Developed production planning, distribution logistics and inventory management plans Analyzed imports, taxes, content and legal issues Developed price strategy definition through costs and margins analysis

Departamento: Marketing - Comunicación, Developed marketing plans, A&P and sales budgets for current and new products Developed distribution strategies allowing the brand to maintain 60% market share Participated in the development of new global products: Strained and Juices (some of these products were adopted in the US and are currently in the market) Implemented promotions and special events nationwide Conducted Usage and Habits (U&H) market research Led marketing plan development and sales budget for th